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# Digital Director

- **Company:** Zachary Daniels Retail Recruitment
- **Location:** Clitheroe, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Google Analytics, Shopify
- **Published:** October 9, 2026
- **Apply:** https://www.reed.co.uk/jobs/digital-director/57438481

## About the Role

* 8+ years' experience in ecommerce, DTC or digital growth, ideally within a consumer, challenger-brand or high-growth environment.
 * Experience across at least two of customer acquisition, retention/CRM and ecommerce, with a strong working understanding of the third.
 * Proven experience leading senior channel specialists, Leads or Heads of function.
 * Demonstrable experience owning or contributing to a significant digital P&L and budget.
 * Strong commercial understanding of CAC, LTV, contribution margin, payback and forecasting.
 * Experience operating within a fast-growing, founder-led or entrepreneurial consumer business.
 * Experience within health, wellness, beauty, nutrition, FMCG or another high-consideration consumer category would be advantageous.

## Description

As Digital Director, you'll own the digital strategy and performance of the business across three core pillars: Growth & Acquisition, Retention & CRM, and Ecommerce & Conversion.

You'll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform., * Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.

 * Translate the broader marketing and brand strategy into a clear digital growth plan.
 * Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.
 * Identify future capability requirements and support the recruitment and development of new team members, agencies and freelance partners.
 * Establish clear objectives, KPIs and accountability across each area of digital.
 * Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.
 * Own the allocation of the overall digital budget across acquisition, retention and ecommerce investment.
 * Regularly review acquisition performance and identify opportunities to scale, optimise or course-correct.
 * Set top-line retention and LTV targets, including repeat purchase, churn and subscription growth.
 * Work closely with the Retention Lead to develop the overall customer lifecycle strategy.
 * Own the Shopify ecommerce roadmap, including UX, merchandising, landing pages, conversion rate optimisation and site performance.
 * Set targets for conversion rate, AOV and ecommerce revenue alongside the Ecommerce Lead.
 * Own the digital reporting framework across GA4, Shopify analytics, attribution and marketing measurement.
 * Partner closely with Brand and Creative to ensure campaigns translate effectively across paid, owned and ecommerce channels., * Take full ownership of the digital strategy and P&L, with significant influence over the future direction of the business.
 * Lead the integration of acquisition, retention, CRM and ecommerce into one connected growth engine.
 * Work directly with the founder, CMO and senior leadership team.
 * Build and develop a high-performing digital team as the business scales.
 * Have genuine autonomy to shape strategy, structure, investment and technology.