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# Vice President, Paid Social

- **Company:** Publicis Groupe
- **Location:** Chicago, IL, United States
- **Experience:** Expert
- **Salary:** $214,620.0
- **Contract:** Temporary contract
- **Skills:** Microsoft Excel, Artificial Intelligence, Data Analysis, Microsoft Office, Pivot Tables, Data Analytics
- **Published:** October 10, 2026
- **Apply:** https://www.careerjet.com/job/us94808fc954dc1d3feaec24f3a7e752eb/eaa

## About the Role

* 10+ years of directly related digital or paid media experience, with progressively increasing responsibility in an agency or media environment
 * 7+ years of people management experience, including leading senior leaders and high-performing teams
 * Proven experience applying paid social to drive results across brand-building and direct-response KPIs
 * Strong analytical expertise with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
 * Deep understanding of best practices for leveraging social media for brand communication and performance marketing
 * Exceptional relationship-building, diplomacy, and decision-making skills, paired with creative and strategic thinking
 * Prior client-facing leadership experience, with comfort advising senior and executive-level stakeholders
 * Expert-level knowledge of paid social media, platforms, optimization methodologies, and measurement frameworks
 * Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., pivot tables, formulas, data analysis)

## Description

The Vice President, Paid Social leads the paid social media planning, execution, and thought leadership for assigned clients. This role serves as a senior strategic partner, responsible for translating business and marketing objectives into best-in-class paid social strategies while ensuring consistent delivery of measurable results.
The Vice President is a data-driven and thoughtful decision-maker who fosters a culture of creativity, innovation, and continuous learning across the team. This role acts as a primary client contact and executive advisor, providing strategic leadership, vision, and guidance across complex initiatives and long-term client partnerships.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are seeking an enthusiastic, forward-thinking paid social leader who is eager to drive innovation, shape vision, and immerse themselves across multiple high-impact projects., * Provide vision, direction, management, and support to paid social team members, ensuring work aligns with agency and client goals

 * Serve as a thought leader, strategic partner, and advocate for clients, guiding paid social strategy and long-term growth
 * Design and oversee paid social strategies across primary platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
 * Foster strong, trusted relationships with clients, internal cross-functional teams, and platform partners
 * Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
 * Champion the value of paid social by educating clients, partners, and internal teams on evolving platform capabilities, emerging trends, and best practices
 * Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
 * Provide senior-level direction to teams on advanced optimization approaches, testing frameworks, and adoption of new platform features and capabilities
 * Deliver clear, executive-ready presentations to clients and internal leadership that communicate strategy, performance, and forward-looking recommendations
 * Develop and socialize points of view on emerging technologies, trends, and opportunities in the social media marketplace, including the responsible use of AI-enabled tools to improve performance, insights, and operational efficiency
 * Support new business initiatives by bringing your social expertise and passion to help convert prospective clients