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# Spirits Specialist - North Bay, CA

- **Company:** Skurnik Wines & Spirits
- **Location:** Sonoma, CA, United States (Remote available)
- **Experience:** Experienced
- **Salary:** $75,000.0 - $85,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Data Analysis, Microsoft Outlook, Microsoft Office
- **Published:** October 12, 2026
- **Apply:** https://www.winebusiness.com/acct/ua/signin?ru=https%3A%2F%2Fwww.winebusiness.com%2Fclassifieds%2Fwinejobs%2F%3Fgo%3Dreply%26listingid%3D314270

## About the Role

Minimum of 3+ years of relevant experience in one or more of the following:
Alcohol beverage sales
Hospitality or bar programs
Culinary or tasting room environments
Supplier or wholesale distribution
Strong cocktail knowledge and a genuine passion for hospitality
Excellent interpersonal and communication skills
Highly organized with strong problem-solving abilities
Proficiency in Microsoft Office Suite (especially Excel and Outlook)
Must be based in Sonoma, Napa or Sacramento

## Description

Skurnik Wines & Spirits is seeking a highly motivated and organized North Bay-based Spirits Specialist to join our team in California. This role is ideal for someone with strong problem-solving skills, excellent communication abilities, and a passion for spirits and hospitality. The Spirits Specialist will be responsible for supporting sales efforts and maximizing the distribution and visibility of Skurnik Spirits brands across both on-premise and off-premise accounts throughout Sonoma, Napa, Sacramento, and the Sierra Foothills including Tahoe., Support sales representatives in promoting and selling spirits brands
Deliver spirits samples to accounts
Execute in-store tastings
Schedule and lead consumer events in partnership with on and off premise accounts
Participate in supplier and market work with brand and sales managers
Assist with research and development for high-touch cocktail programs
Provide portfolio education to sales representatives and customers
Conduct staff trainings at account locations
Manage account relationships through regular in-person visits and virtual communication
Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities effectively with sales representatives
Participate in monthly company sales meetings and spirits events
Complete sales initiatives, goals, and incentive programs
Track and report on sales activity; analyze data to support decision-making