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# Digital Analyst

- **Company:** Co-op
- **Location:** Manchester, UK (Remote available)
- **Salary:** £42,000.0 - £48,000.0
- **Contract:** Permanent contract
- **Skills:** Digital Data, Google Analytics, Tag Management, Web Analytics, Google Tag Manager, Data Analytics
- **Published:** October 13, 2026
- **Apply:** https://www.jobs.service.gov.uk/jobs/6ace26e39ff50b2fdd70f10f/apply

## About the Role

We're committed to making our roles as accessible as possible, so we only ask for the minimum criteria. To thrive here, you'll need to bring:

 * Experience in a Digital Analytics role

 * Experience using web analytics tools (e.g. Google Analytics 4, Google Tag Manager)

 * A solid understanding of social media, SEO, attribution strategies, and data tools

 * Strong analytical and problem-solving skills

 * Good communication and collaboration skills, with the ability to translate technical language for a non-technical audience

## Description

We're looking for a Digital Analyst to join us and to help us understand what our digital and online customers think, feel, and do. We'll look to you to use a range of web and app analytics tools to provide data-driven recommendations that advise decision making across Co-op.

Why this role matters

As a Digital Analyst, you'll help us better understand how customers engage with Co-op across our websites and apps. Using a range of analytics tools and data sources, you'll turn customer behaviour into meaningful insights that influence decisions across the business, helping us make evidence-based improvements that deliver real value for our members and customers. You'll work closely with a wide range of stakeholders to provide analysis, recommendations, and support to help us get the most value from our digital data.

What you'll do

 * Analyse and understand our customer's digital and online behaviours

 * Provide regular and ad-hoc reports and data-driven recommendations to internal and external partners

 * Lead on the implementation and optimisation and use of digital analytics tools (e.g. Google Analytics 4, Google Tag Manager, AppsFlyer, Microsoft Clarity, Contentsquare etc)

 * Use tag management to set up event and campaign tracking

 * Help to develop and coach teams in the use of digital analytics tools