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# Web Instrumentation Analyst (Adobe)

- **Company:** Harnham
- **Location:** Birmingham, UK
- **Salary:** £55,000.0 - £60,000.0
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, JavaScript (Programming Language), Data Analysis, Customer Data Management, Data Governance, Software Debugging, Google Analytics, Mobile Application Software, Tag Management, Web Analytics, Data Layers, Adobe, Performance Monitor, Tools for Reporting, Looker Analytics
- **Published:** October 13, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5924561117

## About the Role

* Strong web instrumentation and tagging experience
 * Adobe Analytics experience (Web SDK, Launch/Tags, Analytics)
 * Strong JavaScript knowledge
 * Data layer design and implementation experience
 * Experience with tag management and debugging
 * Experience working in digital product or eCommerce environments
 * Strong stakeholder management and communication skills

Desirable

 * RudderStack
 * GA4
 * OneTrust or other consent platforms
 * Server-side tracking exposure
 * Mobile app analytics
 * Adobe Customer Data Layer (ACDL)
 * Looker or other reporting tools
 * Salesforce Marketing Cloud exposure

## Description

This role sits within a growing analytics and instrumentation function and is one of the key hires supporting a large-scale transformation programme.

Current projects include:

 * Full web analytics transformation programme
 * Migration from legacy Adobe Analytics setups to the modern Adobe Web SDK
 * Rebuilding data layers across 8 products
 * Improving data quality and tracking consistency
 * Establishing governance and best practices
 * Laying the foundations for future server-side tracking initiatives

This is a highly visible role with genuine business impact.

What you'll be doingWeb Instrumentation & Tagging

 * Own and manage data layer design, implementation, QA, and optimisation.
 * Implement and maintain Adobe Analytics, Adobe Launch, and related instrumentation.
 * Configure tracking pixels and marketing tags across web properties.
 * Debug complex tagging and data collection issues.

Data Quality & Governance

 * Ensure data accuracy across websites and mobile apps.
 * Partner with Product and Martech teams to maintain consistent tracking frameworks.
 * Support regional compliance requirements and consent management processes.

Analytics & Reporting

 * Support attribution and performance reporting.
 * Build and support reporting outputs using analytics and BI tools.
 * Work closely with stakeholders to understand measurement requirements and business needs., * Adobe Analytics Specialists
 * Digital Analytics Engineers
 * Tagging & Tracking Specialists
 * Web Analytics Implementation Analysts
 * Martech Analysts
 * Analytics Implementation Consultants