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# Senior Director, Digital Activation

- **Company:** OMNICOM LLC
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $120,000.0 - $230,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Common ISDN Application Programming Interface (CAPI), Automation of Marketing, Web Platforms, Tools for Reporting
- **Published:** October 13, 2026
- **Apply:** https://www.careerjet.com/job/usa2e32c5522c36255225d322d7128e0bd/eaa

## About the Role

* Digital subject matter expert across all Digital channels
 * Clear, concise communicator
 * Gravitas in abundance
 * Thought-leader: inspires change and transformation within the client
 * Interact with detailed and big-picture stakeholders
 * Proactive, entrepreneurial & initiative-driven mentality, * 10+ years of experience in Digital Media/Marketing
 * Proven track record of successfully leading and implementing digital transformation initiatives in complex
 * organizations
 * In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content
 * management systems, analytics tools, and marketing automation
 * Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into
 * actionable digital strategies
 * Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to
 * execute excellent marketplace relationships
 * Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while
 * championing accountability
 * Foster growth with team members to develop skill sets both within and beyond their titled disciplines
 * Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result
 * Process and detail-oriented
 * Willingness to embrace change - ways of working, processes, tools, etc.
 * Strong comfort level with data, analytics, and measurement

## Description

* Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders
 * across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
 * Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of
 * digital media strategy.
 * Provide thought leadership, competitive benchmarking, industry insights, and best practices.
 * Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
 * Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
 * Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business
 * outcomes.
 * Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to
 * collaborate on solutions.
 * Oversee the development of team members, including reviews, constructive feedback, and identifying career
 * growth paths.

Media Activation:

 * Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search,
 * Programmatic, Video, Audio, and Social Media.
 * Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.
 * Work with internal agency and holding company stakeholders to leverage enterprise relationships when possible
 * and to help inform agency/holding company direction on topics based on client needs.
 * Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital media
 * ecosystem.
 * Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars.
 * Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changing
 * topics like GDPR, CCPA, AI, CAPI, etc..
 * Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive for
 * smooth transitions.
 * Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends.
 * Be fluent and champion the benefits of leading tech and data stack offerings
 * Strong marketplace knowledge, reputation, and relationships.