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# Director, Digital Activation

- **Company:** OMNICOM LLC
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $140,000.0 - $180,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Automation of Marketing, Microsoft Office, Microsoft PowerPoint
- **Published:** October 13, 2026
- **Apply:** https://www.careerjet.com/job/us7b17a7b3e7a400b6e6000ebd27e41de6/eaa

## About the Role

· 10+ years of experience in digital marketing, media, or performance marketing within an agency or client-side environment.
· Demonstrated success leading integrated digital activation strategies across paid social, paid search, and programmatic media.
· Proven ability to build and maintain strong senior-level client relationships and serve as a trusted strategic advisor.
· Demonstrated experience leading, mentoring, and developing high-performing teams.
· Strong analytical and critical-thinking skills, with the ability to turn campaign data into meaningful business insights and strategic recommendations.
· Deep understanding of digital media platforms, ad technologies, audience targeting, measurement, optimization, and the evolving digital ecosystem.
· Strong understanding of full-funnel media strategy and the role of digital activation within an integrated media plan.
· Exceptional organizational and project-management skills, with the ability to prioritize competing demands, delegate effectively, and manage multiple workstreams.
· Excellent written, verbal, and presentation skills, with the ability to communicate effectively with both technical and executive audiences.
· Demonstrated curiosity and passion for emerging digital trends, platforms, technologies, and media innovation.
· Strong proficiency in Microsoft Office, including PowerPoint and Excel.
· Experience within financial services, B2B, or B2B2C marketing is preferred but not required.

## Description

As we continue to grow our New York office, we are seeking a Director, Digital Activation to lead digital media strategy and activation for a major enterprise client. This is a high-impact leadership opportunity for a strategic, digitally fluent marketer who thrives at the intersection of people leadership, media innovation, client partnership, and performance-driven activation.
The ideal candidate is equally comfortable setting the strategic vision, challenging conventional thinking, developing talent, and translating complex media performance into clear business recommendations.
RESPONSIBILITIES
Strategic Leadership & Innovation
· Lead the development and execution of integrated digital activation strategies across paid social, paid search, and programmatic channels.
· Establish strategic direction for media plans and activation approaches, ensuring tactics are aligned to client business objectives, audience strategies, and KPIs.
· Develop compelling POVs, thought leadership, and innovation initiatives that challenge conventional thinking and position Ptarmigan at the forefront of digital media.
· Identify emerging platforms, technologies, audience solutions, and media opportunities that can drive meaningful client impact.
· Translate industry and marketplace trends into actionable recommendations for clients and internal stakeholders.
People Leadership & Talent Development
· Lead, mentor, and develop a growing team of digital channel specialists supporting a major enterprise client.
· Create a culture of collaboration, accountability, innovation, and continuous learning.
· Establish clear expectations, provide ongoing coaching and feedback, and identify opportunities for team members to expand their capabilities and careers.
· Serve as a senior subject-matter resource across digital activation, fostering knowledge sharing and best-practice development.
Client Partnership
· Build and maintain trusted, senior-level client relationships by developing a deep understanding of the client's business, marketing priorities, audiences, and media needs.
· Act as a strategic advisor, proactively identifying opportunities, challenges, and solutions that advance client objectives.
· Lead regular client presentations, bringing forward clear insights, strategic recommendations, and opportunities for optimization and innovation.
· Communicate complex media performance and strategic considerations in a clear, compelling, and business-oriented manner.
Campaign Activation & Performance
· Oversee the execution, optimization, measurement, and reporting of paid social, paid search, and programmatic campaigns.
· Ensure campaigns are continuously optimized against relevant business and media KPIs.
· Establish a rigorous approach to performance analysis, testing, learning, and optimization across channels.
· Partner with analytics and account teams to translate campaign data into actionable insights and recommendations.
· Maintain a high standard of quality, accuracy, and attention to detail throughout the campaign lifecycle.
Business & Operational Management
· Oversee budget management, spend pacing, and forecasting across digital channels, ensuring investment is aligned with client priorities and performance objectives.
· Drive operational excellence through scalable processes, documentation, tools, and best practices that improve efficiency and quality.
· Identify opportunities to streamline workflows, enhance team productivity, and strengthen cross-functional collaboration.
· Partner closely with account, strategy, analytics, creative, and other internal teams to deliver integrated, cross-channel solutions.
· Ensure adherence to agency processes, platform best practices, and client governance requirements.