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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Business Intelligence Analyst (Digital and Engagement) - **Company:** Ms Society - **Location:** Epsom, UK (Remote available) - **Experience:** Expert - **Salary:** £36,542.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, A/B Testing, Data Analysis, Big Data, Content Analysis, Data Governance, Data Infrastructure, Data Visualization, Digital Content, Google Analytics, Automation of Marketing, Power BI, SQL Databases, Web Analytics - **Published:** October 14, 2026 - **Apply:** https://www.apply4u.co.uk/jobs/senior-business-intelligence-analyst-digital-and-engagement/51817084 ## About the Role Proven experience in a data analysis or business intelligence role Experience of improving results through analysis and insight, particularly in a fundraising, marketing or engagement context Strong technical skills in data analysis, manipulation and visualisation using SQL, Power BI and web analytics platforms such as Google Analytics Experience of managing large datasets, carrying out statistical analysis and developing clear, data-driven insights Experience applying advanced techniques such as propensity modelling, predictive analytics and segmentation Experience analysing digital channels and using approaches such as A/B testing, conversion rate optimisation and user behaviour analysis Experience with CRM systems and marketing automation tools Excellent problem-solving and project management skills Strong communication skills, with the ability to make complex insight accessible to non-technical stakeholders Knowledge of data governance, data quality and privacy requirements, including UK GDPR ## Description Were in a pivotal moment in how we use data at the MS Society. Following investment in a new CRM and data infrastructure, were strengthening our analytics capability so that insight actively shapes how we engage, communicate with and support the MS community and our supporters. Were looking for a Senior Business Intelligence Analyst with strong analytical and technical skills to help improve our digital, marketing, engagement and fundraising activity. Youll use advanced analysis, predictive techniques and data visualisation to uncover audience insight, optimise content and channels, and turn complex data into clear, practical recommendations. Working closely with colleagues across Digital, Marketing, Engagement and Fundraising, youll lead complex analytical projects, develop reports and dashboards, and help build confidence in data-led decision-making across the organisation. What youll be doing Conducting in-depth analysis to understand audience behaviour, campaign, channel and content performance, and engagement trends Applying advanced analytical techniques, including propensity modelling, predictive analytics and segmentation, to support decision-making Creating, maintaining and improving Power BI dashboards and reports that turn complex data into accessible, actionable insight Using digital channel analytics, A/B testing, conversion analysis and user behaviour insight to help optimise digital content and journeys Managing complex analytical projects, gathering requirements and delivering accurate work to agreed timescales Working with Digital, Marketing, Engagement and Fundraising teams to ensure data insight informs planning, delivery and evaluation Developing data models, taxonomies and definitions that improve analytical consistency, accuracy and efficiency Supporting data quality, governance and continuous improvement across the organisation Sharing knowledge and providing guidance to colleagues to strengthen analytical capability and confidence, If youre excited by the opportunity to use advanced analysis to improve how we engage with our audiences and supporters, wed love to hear from you. Closing date for applications: 5pm on Friday 23 October 2026 Anticipated interview date: Week commencing 2 November 2026 Interested? If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position. We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds. Wed be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. Disability Confident Employer Were a Disability Confident Employer and were committed to promoting equality and diversity. You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes. If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format. More about our recruitment and selection process The first round of our recruitment and selection process includes an interview with competency-based questions. Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation. Well let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation. You might also be invited for a second interview. Well let you know about this during the selection process.