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# Digital Analyst / Senior Digital Analyst

- **Company:** Harnham
- **Location:** Liverpool, UK
- **Experience:** Expert
- **Salary:** £37,000.0 - £47,000.0
- **Contract:** Permanent contract
- **Skills:** Big Data, BigQuery, Database Queries, Google Analytics, Power BI, SQL Databases, Tableau (Software), Web Analytics, Web Performance Optimization, Web Platforms
- **Published:** October 14, 2026
- **Apply:** https://www.reed.co.uk/jobs/digital-analyst-senior-digital-analyst/57456650

## About the Role

* 2+ years' experience in Digital Analytics
 * Strong SQL skills
 * Experience analysing website and customer behaviour
 * Strong stakeholder and insight delivery skills
 * Ability to translate data into clear commercial recommendations
 * Confidence presenting findings to different business teams

Highly desirable experience

 * Retail or eCommerce backgrounds
 * GA4
 * BigQuery
 * Digital performance analysis
 * Conversion and customer journey analysis
 * UX and testing analytics
 * Power BI, Tableau, or similar visualisation tools, If you're a Digital Analyst with strong SQL skills and experience exploring customer behaviour, website performance, and digital journeys, we'd love to hear from you.

## Description

Whether you're an early-career analyst looking to develop your digital analytics skills or an established analyst ready to take on more ownership and stakeholder responsibility, there are opportunities at both levels. These hires are for an established team supporting eCommerce, customer experience, and digital performance.
The company

A large UK retail business investing heavily in data and analytics across customer, digital, and data science functions.

The digital analytics team sits within a wider central analytics capability and works closely with eCommerce, UX, Product, and Marketing teams to understand customer behaviour and improve online performance.
The role

You'll help the business understand how customers interact with its digital platforms and identify opportunities to improve performance across the customer journey.

Typical questions include:

 * Why is basket value increasing or decreasing?
 * Which acquisition channels are performing best?
 * How are customers navigating the website?
 * Which categories are driving growth?
 * What impact are website and UX changes having on customer behaviour?

You'll use digital and website analytics data to support decision-making across eCommerce and customer experience teams.
What you'll be doing

 * Analyse customer and website behaviour data
 * Use SQL to interrogate large datasets
 * Work with GA4 and digital performance data
 * Build and maintain reports and dashboards
 * Support website optimisation and UX initiatives
 * Monitor basket value, conversion, customer journeys, and channel performance
 * Deliver actionable recommendations to stakeholders
 * Partner with eCommerce, Product, and Digital teams on business-critical projects

For the Senior Digital Analyst role, there will be a much stronger focus on:

 * Stakeholder management
 * Insight generation
 * Commercial recommendations
 * Driving action from analysis