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# Social Media Specialist

- **Company:** Rethink First
- **Location:** Atlanta, GA, United States (Remote available)
- **Experience:** Experienced
- **Salary:** $41,600.0
- **Contract:** Permanent contract
- **Skills:** B2b Software, Hootsuite
- **Published:** October 14, 2026
- **Apply:** https://www.jofdav.com/jobs/60106571-social-media-specialist

## About the Role

* Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent practical experience.

 * 2 to 4 years of experience supporting organic social media for a company, agency, or mission-driven organization.

 * Strong writing and editing skills, with work samples that demonstrate an ability to adapt voice and format for different audiences and channels.

 * Hands-on experience with major social platforms and a social scheduling or listening tool such as Sprout Social, Hootsuite, or a comparable platform.

 * Working knowledge of social analytics and the ability to turn results into clear recommendations.

 * Strong organization, attention to detail, and follow-through across multiple concurrent deadlines.

 * Ability to collaborate effectively with designers, content partners, subject-matter experts, and senior stakeholders in a remote environment.

Preferred Qualifications

 * Experience in healthcare, behavioral health, education technology, HR technology, or B2B software.

 * Experience developing short-form video concepts, repurposing long-form content, or supporting executive social media.

 * Familiarity with accessibility, privacy, and brand-review considerations for social content.

## Description

RethinkFirst is seeking a Social Media Specialist to execute organic social media programs across RethinkBH, RethinkCare, RethinkEd, and RethinkFirst. This role will translate company and business-unit priorities into clear, engaging content; manage day-to-day publishing and community activity; and use performance insights to strengthen future work. The ideal candidate is a strong writer and organized operator who understands how content should change by platform, audience, and business objective., * Manage the enterprise social media calendar across priority channels, coordinating content for multiple business lines, audiences, and campaign timelines.

 * Draft platform-appropriate copy, creative briefs, executive posts, and short-form content that make complex behavioral health, education, and workplace topics accessible and engaging.

 * Publish and schedule approved content, maintain accurate links and tagging, and complete final quality checks before posts go live.

 * Partner with Creative and Brand, Content, Demand Generation, Product Marketing, and business-unit leaders to gather inputs and convert broader campaign plans into effective organic social content.

 * Monitor comments, messages, mentions, and relevant conversations; respond or route issues promptly while following brand, privacy, and escalation guidelines.

 * Track channel and content performance, identify practical insights, and recommend adjustments to topics, formats, cadence, and distribution.

 * Stay current on platform changes, audience behavior, and emerging formats, testing new approaches when they support the brand and business goals.

 * Maintain organized content, approvals, and reporting records so stakeholders have clear visibility into upcoming and completed work.