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# SQL/BI Developer - Lead Audience Strategy for Target Offers

- **Company:** Vsg Business Solutions
- **Location:** Miami, FL, United States
- **Experience:** Expert
- **Contract:** Temporary to permanent
- **Skills:** Microsoft Excel, A/B Testing, Data Analysis, Big Data, Extract Transform Load (ETL), Data Mining, Power BI, Standard Sql, SQL Databases
- **Published:** October 14, 2026
- **Apply:** https://www.careerjet.com/jobad/us0a1364caad39c416057131e8bf828480

## About the Role

* MUST HAVE Audience Creation experience. We are trying to fill this
 * They want someone with experience performing either strategic digital analysis, financial analysis or business intelligence/marketing analytics highly preferred
 * Experience analyzing consumer behavior and optimization of consumer experiences
 * 5 + years of experience customer focused Data analysis with strong with SQL
 * needs to be strong at A/B testing.

 * Use data exploration to guide A/B testing recommendations for future segmentation and personalization strategies.
 * Analyze the results of any A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data
 * Data modeling - will not be building it but needs experience on how to use it
 * The overall goal of this team is to drive strong customer engagement through relevant, personalized content in our digital marketing efforts.
 * In this role, you will develop a deep understanding of who our customers are and how to meet their needs to help drive incremental direct business.
 * You will achieve this through exploratory data mining to uncover new opportunities for personalization.
 * Use data analysis tools, such as Excel and Power BI
 * Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources, and define data parameters according to ETL logic
 * Experience in travel/leisure hospitality preferred
 * Experience with email marketing preferred