> Markdown version of [/jobs/ext/3749556-public-affairs-specialist-social-media](https://www.wearedevelopers.com/jobs/ext/3749556-public-affairs-specialist-social-media). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Public Affairs Specialist (Social Media) - **Company:** The Transportation Security Administration - **Location:** Washington, VA, United States (Remote available) - **Salary:** $121,785.0 - $158,322.0 - **Contract:** Temporary contract - **Skills:** Microsoft Word, Collaborative Software, Data Transmissions, Information Management - **Published:** October 15, 2026 - **Apply:** https://www.jobmonkeyjobs.com/career/28109543/Public-Affairs-Specialist-Social-Media-Virginia-Pentagon-Arlington-1278 ## About the Role Substitution of education may not be used in lieu of specialized experience for this grade level. Additional information Veterans Employment Opportunity Act (VEOA): To be eligible for a VEOA appointment under Merit Promotion procedures, the veteran must be a preference eligible or a veteran separated after 3 years or more of continuous active service performed under honorable conditions. Interagency Career Transition Assistance Programs: This program applies to employees who have been involuntarily separated from a Federal service position within the competitive service or Federal service employees whose positions have been deemed surplus or no longer needed. To receive selection priority for this position, you must: 1) meet ICTAP eligibility criteria; 2) be rated well-qualified for the position; Well qualified is defined as possessing the type and quality of experience that exceeds the positions minimum qualifications. and 3) submit the appropriate documentation to support your ICTAP eligibility. For more information: ., * Digital Collaboration * Social Media Program Management (ICTAP):This program applies to employees who have been involuntarily separated from a Federal service position within the competitive service or Federal service employees whose positions have been deemed surplus or no longer needed. To receive selection priority for this position, you must: 1) meet ICTAP eligibility criteria AND 2) be rated well-qualified for the position AND 3) submit the appropriate documentation to support your ICTAP eligibility. Well-qualified means you possess the type and quality of experience that exceeds the position's minimum qualifications. Priority Placement Program (PPP) DoD Retained Grade Preference (RGP): To receive this preference, you must choose to apply using the (RGP) eligibility. If you are claiming RGP and are determined to be Well Qualified for the position, you will be referred to the hiring manager as a priority applicant. Priority Placement Program, DoD Military Reserve (MR) and National Guard (NG) Technician Eligible (PPP DoD MRNG):In order to receive this preference, you must choose the (PPP DoD MRNG) eligibility, and fill out and submit the and copies of the appropriate documentation. Priority Placement Program, DoD (MSP) (PPP MSP): In order to receive this preference, you must choose to apply using the(MSP) (PPP MSP) eligibility. If you are claiming MSP (PPP MSP) and are determined to be Well Qualified (score of 85 or above) for the position, you will be referred to the hiring manager as a priority applicant. ## Description As a Public Affairs Specialist (Social Media) at the GS-1035-13 some of your typical work assignments may include: * Serves as a senior public affairs specialist and principal authority on social media strategies, working directly with the Office of the Secretary of War (Public Affairs) to develop and implement digital communication plans and campaigns that inform internal and external audiences about DoW missions, policies, programs, and activities. * Plans and coordinates the dissemination of information through official social media channels, including Facebook, X, YouTube, and Instagram. Develops editorial calendars and creates, assigns, curates, edits, and publishes written and multimedia content to maintain and expand the Department's social media presence. * Coordinates with OSW, Joint Staff, Combatant Commands, Military Services, and other public affairs stakeholders to develop consistent themes and messages supporting leadership priorities. Integrates social media tactics into comprehensive communication programs, including radio, television, and print, and exercises diplomacy to coordinate news and information coverage. * Researches audience preferences, segmentation, and public sentiment; captures and analyzes social media metrics to assess communication effectiveness. Prepares progress reports and advises management on changes to messaging, emphasis, and coverage, including expanding or discontinuing efforts to achieve communication objectives. * Evaluates emerging trends, technologies, and outreach practices to identify communication opportunities and implement new tools supporting DoW public affairs objectives. Addresses barriers to adoption and shares lessons learned, analytics, and best practices across departmental components, Military Services, and other government agencies. Requirements Conditions of employment * Must be a U.S. citizen * Males born after 12-31-59 must be registered for Selective Service * Resume and supporting documents (See How To Apply) * Suitable for Federal employment, determined by a background investigation * May be required to successfully complete a probationary period * Work Schedule: Full Time * Overtime: Occasionally * Tour of Duty: Flexible * Recruitment Incentives: Not Authorized * Fair Labor Standards Act (FLSA): Exempt * Financial Disclosure: Required/Not Required * Telework Eligibility: This position is Situational telework ONLY * Applicants who advance to the interview stage of the hiring process will be required to perform a practical application exercise prior to the interview. This practical application exercise will be scored as a portion of the overall interview score. * Must possess or be able to obtain and maintain a Secret security clearance. * Employee required to work Expanded Flexible Hours, which includes weekends and holidays. * You must qualify for and use a government travel card for official travel. * Must be able to pass a pre-employment drug test screening, and periodic testing thereafter if required. * Temporary duty travel is 20% of the time. Qualifications To qualify for a Public Affairs Specialist (Social Media), your resume and supporting documentation must support: A. Specialized Experience: One year of specialized experience that equipped you with the particular competencies to successfully perform the duties of the position and is directly in or related to this position. To qualify at the GS-13 level, applicants must possess one year of specialized experience equivalent to the GS-12 level or equivalent under other pay systems in the Federal service, military or private sector. Applicants must meet eligibility requirements including time-in-grade (General Schedule (GS) positions only), time-after-competitive appointment, minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Creditable specialized experience includes: * Developing and executing internal and external communication plans and digital media campaigns across multiple platforms to increase audience awareness, understanding, and engagement with organizational issues, policies, and initiatives. * Managing organizational social media channels, including developing editorial calendars and researching, writing, editing, and publishing written and multimedia content that communicates complex information in accessible and transparent ways. * Analyzing social media metrics, audience consumption patterns, mobile trends, and public sentiment to evaluate campaign effectiveness and recommend strategies that strengthen engagement with core audiences and enhance public discourse. * Evaluating and applying existing and emerging communication tools and technologies to advance public affairs objectives, including distinguishing sustainable outreach opportunities from short-lived trends and addressing barriers to implementation. * Coordinating with senior officials, public affairs personnel, and organizational stakeholders to develop consistent messaging, reconcile competing communication requirements, and integrate social media campaigns into comprehensive communication programs., The selecting official may choose to conduct interviews, and once the selection is made, you will receive a notification of the decision. NOTE: Declining to be interviewed or failure to report for a scheduled interview will be considered as a declination for further consideration for employment against this vacancy., * All applicants are required to submit a resume limited to two (2) pages showing all relevant experience. Your resume must address your qualifications for the position, and it may not exceed two (2) pages. Your 2-page (or less) resume must be in PDF format, with no smaller than a 0.5" margin and no smaller than a 10-point font. If you submit a resume that exceeds the two-page limit and/or does not meet the margin or font limitations stated herein, you will immediately be deemed ineligible for this position and will be removed from further consideration. Must include the work schedule, hours worked per week, dates of employment, and duties performed. The resume and required supporting documentation should provide the minimum qualifications and relevant experience for the announced position. If multiple resumes are submitted by an applicant, only the last resume submitted will be reviewed for qualifications and referred for selection consideration, if eligible. The resume must not be more than 5MB and should be saved and uploaded as a PDF to maintain formatting and number of pages. We also accept GIF, JPG, JPEG, PNG, RTF, TXT, PDF, ODT or Word (DOC or DOCX). We do not accept PDF portfolio files. We recommend using a font like Lato, if available. Other widely available options are Calibri, Helvetica, Arial, Verdana, Open San Source Sans Pro, Roboto or Noro Sans. * Additional guidance on writing a federal resume can be found at: The resume builder can help you create a resume using these recommendations and uses the information in your USAJOBS profile to help you get started. 2. SF50 * All current and former civilian Federal employees must submit a copy of your MOST RECENT SF50 (Notification of Personnel Action) showing your tenure, grade and step, salary, and type of position occupied (i.e., Excepted or Competitive); or similar Notification of Personnel Action documentation, i.e., Transcript of Service, Form 1150, etc. This is also a requirement to verify your Time in Grade (TIG). 3. Veteran's Documents: * If applying using veteran's preference or under a Veteran's hiring authority you must submit the following documents: DD214 showing character of service, SF-15 Form and VA letter showing final percentage, or certification of expected discharge or release from active duty.