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# Director of CRM Products & Customer Intelligence

- **Company:** Kforce Inc.
- **Location:** McKinney, TX, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Agile Methodology, Artificial Intelligence, Business Analytics Applications, Customer Data Management, Scrum Methodology, Cloud Services, Salesforce.Com, SQL Databases, Snowflake, Data Analytics
- **Published:** October 15, 2026
- **Apply:** https://www.dice.com/job-detail/13716f4d-938c-40f4-9343-f8bb23c7ce6e

## About the Role

The ideal candidate combines strong product management experience with deep Salesforce knowledge, customer analytics expertise, and the ability to influence executive stakeholders. This leader will leverage customer data, reporting, and AI-driven insights to improve decision-making, increase platform adoption, and support strategic growth initiatives., * 7+ years of Product Management, Product Ownership, or CRM Product Leadership experience

 * Proven experience owning product roadmaps and delivering measurable business outcomes
 * Strong Salesforce CRM experience, including Sales Cloud and Service Cloud
 * Experience partnering with Sales, Marketing, Customer Service, Operations, and Technology teams
 * Ability to gather business requirements and translate them into actionable product strategies
 * Strong background with Agile, Scrum, and product delivery methodologies
 * Experience managing competing priorities across multiple stakeholder groups
 * Knowledge of CRM analytics, customer intelligence, reporting, and KPI development
 * Experience measuring platform adoption, ROI, and business value
 * Familiarity with customer data platforms (CDP), customer intelligence, and analytics solutions
 * Experience establishing governance, intake, prioritization, and release processes
 * Strong executive communication and stakeholder management skills
 * Data-driven approach to decision making and product prioritization
 * Experience working with enterprise technology delivery teams and third-party vendors

Preferred Qualifications:

 * MBA or advanced degree preferred
 * Salesforce certifications
 * CSPO, CSM, or PSM certifications
 * Experience with Snowflake, SQL, and customer data platforms
 * Exposure to AI-driven customer intelligence and predictive analytics
 * Experience within distribution, manufacturing, industrial, logistics, or B2B environments

This is an opportunity to lead high-impact CRM and customer intelligence initiatives while helping shape the future customer engagement strategy of a large and growing enterprise.

## Description

Kforce has a client in McKinney, TX that is seeking a Director of CRM Products and Customer Intelligence to lead the strategy, roadmap, and optimization of enterprise CRM and customer intelligence platforms., This role will serve as the business owner for CRM capabilities, partnering across Sales, Marketing, Service, Operations, and Technology to drive customer engagement, sales effectiveness, and revenue growth. The Director will be responsible for translating business needs into product initiatives, managing the roadmap and backlog, and ensuring platform investments deliver measurable business value., * Own the CRM product vision, roadmap, and feature prioritization

 * Partner with business leaders to identify opportunities and define requirements
 * Translate business objectives into epics, user stories, and technical requirements
 * Manage product backlogs and guide delivery teams toward successful outcomes
 * Drive platform governance, prioritization, and change management processes
 * Leverage customer analytics and AI-driven insights to improve business performance
 * Define and measure ROI, adoption, and platform success metrics
 * Collaborate with technical teams, architects, and vendors on solution delivery
 * Communicate product strategy, priorities, and progress to executive stakeholders
 * Continuously improve customer engagement, sales productivity, and operational efficiency