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# Data Insights Lead

- **Company:** THE OPPORTUNITY HUB UK LTD
- **Location:** London, UK
- **Experience:** Expert
- **Salary:** £35,000.0 - £45,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Application Programming Interfaces (APIs), Artificial Intelligence, Business Analytics Applications, Data Analysis, Big Data, Web Scraping, Digital Content, Python (Programming Language), Automation of Marketing, SQL Databases, Data Analytics, Data Management, Gsuite
- **Published:** October 16, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/data-insights-lead/41648428

## About the Role

Here are the skills you'll need:Experience working in a data, research, insights, analytics, or data journalism role
Strong understanding of research methodologies, statistical analysis, and data interpretation
Proven experience sourcing, analysing, and presenting complex datasets to uncover meaningful insights
Excellent understanding of what makes a compelling PR story and genuinely newsworthy content
Experience using analytical tools such as Excel, Google Sheets, SQL, Python, APIs, or web scraping technologies
Strong analytical thinking with exceptional attention to detail and a commitment to methodological accuracy
Ability to transform technical findings into engaging and accessible narratives
Excellent written and verbal communication skills
Experience working collaboratively across multidisciplinary teams
Curiosity, creativity, and a passion for discovering new data sources and innovative research techniques

Desirable:Experience within Digital PR, SEO, content marketing, journalism, or a creative agency environment
Experience creating data-led campaigns that have secured high-quality media coverage
Experience using AI tools and workflows to enhance research and campaign development
Understanding of SEO, search behaviour, and digital content performance
Experience presenting research findings and strategic recommendations to clients or senior stakeholders

## Description

Turn data into headlines with a Data Insights Lead opportunity that combines analytical expertise, creative thinking, and media insight to shape award-winning Digital PR campaigns., Working closely with PR, Creative, SEO, and Client Services teams, the Data Insights Lead will challenge campaign briefs, develop robust research methodologies, and identify unique opportunities that strengthen campaign concepts. You will have extensive knowledge of data sources, from government datasets and public records to APIs, web scraping tools, and emerging AI-powered research methods, using these to uncover unique insights that elevate campaign ideas from good to genuinely newsworthy., Work Arrangement: Hybrid Working with a minimum of 2 days per week in the London office
Here's what you'll be doing:Leading the research and data development process for Digital PR campaigns from concept through to delivery
Developing robust research methodologies that generate credible and newsworthy insights
Collaborating with PR, Creative, SEO, and Client Services teams to strengthen campaign concepts through data
Challenging campaign briefs and research methodologies to maximise campaign impact and media coverage
Identifying unique trends, stories, and insights hidden within complex datasets
Sourcing, cleaning, analysing, and interpreting large datasets from a wide range of public and proprietary sources
Exploring innovative approaches to data collection, including APIs, web scraping, automation, and AI-powered research methods
Using Python, SQL, APIs, automation platforms, and other analytical tools to improve research efficiency and scalability
Applying a strong understanding of news values to ensure research findings translate into compelling media stories
Supporting the creation of campaign narratives, supporting statistics, visual assets, and media materials
Monitoring industry trends, emerging technologies, and news agendas to identify proactive and reactive campaign opportunities
Providing guidance and training to colleagues on data sourcing, research methodologies, and analytical best practice
Sharing new tools, technologies, and research techniques to continuously strengthen the agency's data capabilities
Delivering accurate, high-quality research projects within agreed deadlines