> Markdown version of [/jobs/ext/3789882-mobile-growth-lead-new-app-all-genders](https://www.wearedevelopers.com/jobs/ext/3789882-mobile-growth-lead-new-app-all-genders). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Mobile Growth Lead (New App) (all genders)

- **Company:** Journi GmbH
- **Location:** Wien, Austria
- **Experience:** Expert
- **Salary:** €70,000.0
- **Contract:** Permanent contract
- **Skills:** App Store (IOS), Design of User Interfaces, SQL Databases
- **Published:** October 17, 2026
- **Apply:** https://www.adzuna.at/details/5930776734

## About the Role

* 4 to 8 years in growth or performance marketing for consumer mobile apps, including hands-on budget ownership on paid social
 * You have taken an app from launch or near zero to meaningful scale, and can show the numbers
 * You are confident dealing with various channels like Influencer Marketing, Social Ads, AIO, referrals, PR, etc. (you love to apply growth hacks and marketing guerilla tactics)
 * You know how to find and test different target audiences for a new app
 * Solid grasp of mobile attribution (AppsFlyer, Adjust or similar, SKAN) and of cohort, retention and LTV analysis
 * Working knowledge of lifecycle and CRM (push, email, onboarding flows), enough to design them and judge the results
 * You are an owner who likes ambiguity: you make decisions with incomplete data, write your own briefs and don't wait for a playbook
 * You communicate clearly and work closely with product and engineering in a small, fast team
 * Fluent English; German is a plus
 * You have the right to work in the EU/Austria and are based in Vienna or open to relocating

Nice-to-haves

 * Experience with referral, invite or other viral loops in social or photo apps
 * Experience with creative production for short-form video ads (UGC, creator partnerships)
 * Experience in the DACH market
 * Some SQL or comfort with BI tools

## Description

* Own the go-to-market of our new app end to end: positioning, launch plan, channel strategy and the path from first install to the first 100k users
 * Build and run paid acquisition across Meta, TikTok, Apple Search Ads and Google, owning budget, creative testing and CAC and payback targets, working with our UA and media design team.
 * Own the direction on creatives and on how we frame the ads
 * Own the selection of target audiences
 * Design onboarding, lifecycle and CRM flows (push, email, in-app) that turn installs into activated, retained users but working directly with our CRM team there.
 * Work with the PM and the UI/UX designer on product marketing, referral and sharing loops, and App Store optimization
 * Set up attribution and reporting (MMP, cohorts, dashboards) so every euro spent and every experiment is measurable
 * Run a fast experiment cadence, decide what to scale and what to stop, and hire or brief freelancers and agencies as the app grows