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# Regional Social Media Specialist

- **Company:** Group1 Automotive, Inc.
- **Location:** Manchester, NH, United States
- **Salary:** $62,400.0 - $66,560.0
- **Contract:** Permanent contract
- **Skills:** Adobe Creative Cloud, Artificial Intelligence
- **Published:** October 17, 2026
- **Apply:** https://careers-group1auto.icims.com/jobs/37054/regional-social-media-specialist-%E2%80%93-new-hampshire/job?in_iframe=1&mode=apply&apply=yes

## About the Role

* Proven ability to create and adapt content for Instagram, TikTok, Facebook, YouTube and LinkedIn
 * Experience in brand development, including spotting relevant trends and judging whether they fit business standards
 * Proficiency with Canva, Adobe Creative Suite and AI video tools such as Sora
 * Strong understanding of copyright, music licensing, privacy and proper use of company logos and brand assets
 * A track record of growing brand and consumer awareness
 * Online reputation management experience
 * Comfort hosting content on camera and directing others who are new to it

Preferred

 * Experience in automotive, dealership or multi-location retail marketing
 * A portfolio of short-form video work with results you can share

Compensation and work requirements

 * Pay: $30.00-$32.00 per hour, based on experience
 * Travel: Daily travel between the four New Hampshire dealerships; a valid driver's license and reliable transportation are required
 * Availability: Some evenings and weekends for dealership events
 * Physical: Able to stand, walk and film outdoors on the lot in varied weather, and carry camera equipment

## Description

Content strategy and planning

 * Produce 8-10 videos per store each month (30-40 across the region), plus 3-4 customer testimonials, repurposing content across stores where it fits the campaign.
 * Keep a reliable weekly publishing rhythm so local audiences and platform algorithms come to expect fresh, authentic content from each dealership.
 * Audit the prior week's performance, send weekly content plans to General Managers and collect their priority vehicles to feature.
 * Tailor content to each store's distinct brand and customer experience while upholding Group 1 standards.

Filming and production

 * Film 2-4 priority new and pre-owned vehicles per store visit, along with customer delivery testimonials and staff spotlight reels.
 * Host on-camera content when needed, while encouraging staff to become the familiar faces of their dealership.
 * Coordinate store readiness ahead of each visit: vehicles cleaned, staged and keyed; staff notified; deliveries flagged by sales managers.
 * Obtain signed consent forms from every customer who opts in to appear on camera.
 * Edit videos (about 1-2 hours each), then caption and schedule posts across Instagram, TikTok, Facebook, YouTube and LinkedIn.

Community and reputation management

 * Monitor inboxes and respond to comments daily across all four stores' accounts.
 * Escalate and help resolve negative reviews and comments, using General Manager input on responses.
 * Send each General Manager a weekly recap of content published and results.

Dealership events

 * Cover grand openings, charitable events, vehicle launches and customer events at all four dealerships, including some evenings and weekends.

How success is measured

 * Audience engagement across each store's channels
 * Brand consistency with each dealership and with Group 1 standards
 * Lead and showroom traffic generated from social content
 * Responsiveness to comments, messages and reviews
 * Growth in staff participation in content over time