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# CRM Specialist, AI-first

- **Company:** The Customization Group
- **Location:** Köln, Germany
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Spreadsheets, Customer Data Management, SQL Databases
- **Published:** October 18, 2026
- **Apply:** https://www.careerjet.de/jobad/ded4f41e428fc3d8bead780928256437cd

## About the Role

Typically 2-4 years
CRM with hands-on AI use
Requirements
What we genuinely need. Short list on purpose.
Must have

 * Typically 2-4 years in CRM, lifecycle or email marketing.
 * Hands-on, demonstrable experience with agentic AI in a marketing context - content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
 * Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
 * Able to judge AI output critically - you know when it's good enough and when it isn't.
 * Working-level English for a globally distributed team.

Nice to have

 * Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
 * Basic data skills (SQL, spreadsheets) for segmentation.

## Description

Have you already used AI to do real marketing work - and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.
TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we're deliberately adding. Think of this as an AI-first CRM manager seat: you'll do hands-on newsletter production from day one while pairing marketing know-how with practical AI - content generation, predictive segmentation, personalization, workflow automation - and set the standard for how the team uses it responsibly, with a human always on the last mile.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.
In a nutshell -run hands-on newsletter production and make our CRM smarter with AI - content, segmentation, personalization - setting the standard as you go.
At a glance
Why this role
Aufgaben
The role in detail
What you'll do, and what we need from you.
What you will do
Day-to-day, week-to-week. Real work, not job-description boilerplate.

 * Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end - this is a working production seat, not only an AI layer on top.
 * Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments - with a human reviewing the last mile.
 * Sharpen segmentation. Apply AI and predictive approaches to find the right customers - churn risk, next-best-offer, lifetime value.
 * Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
 * Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
 * Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

"AI in CRM at TCG" is a capability being built, not a buzzword being decorated. Here's what's actually true right now.
Greenfield
You build the capability
AI in CRM is new here - you're not maintaining someone's legacy setup, you're setting it up.
First mover | Your playbook
Scale
Real material to work with
20+ shops and rich product and order data give AI something genuine to bite into.
20+ shops | Rich data
Influence
Teach as you build
You set the team's standard for using AI responsibly - and lift everyone around you.
Mentoring | Standards
Tooling
The AI + CRM stack
Emarsys as the CRM core, agentic AI already in daily use across the company, and room to standardize what the CRM team adopts next - that part is yours to shape.