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# Marketing Technology Specialist

- **Company:** Sonova Group
- **Location:** Berlin, Germany
- **Contract:** Permanent contract
- **Skills:** Data Structures, Working Model 2D, Data Layers
- **Published:** June 4, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=8109031002ba93c0

## About the Role

* Hands-on experience with GA4 (end-to-end setup and ownership)
 * Strong experience with Google Tag Manager or similar TMS: ability to deploy and manage tags, triggers, and variables independently
 * Experience with conversion tracking (including server-side tracking - a big plus)
 * Familiarity with consent management platforms (e.g. OneTrust) and GDPR/ePrivacy basics
 * Solid understanding of data structures / data layer (basic SQL is a plus)
 * Ability to manage complex setups (multiple countries, tools, and environments), but explain things in a simple way
 * You're comfortable working in a fast-paced, evolving environment

## Description

Join our Product & CRO team and take ownership of the MarTech infrastructure that powers our digital marketing across multiple markets. This is a hands-on role where you'll enable data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints.
What you'll do

 * Own the end-to-end implementation and management of GA4 across multiple country setups
 * Design and maintain event schemas, custom dimensions, and data layer mappings
 * Manage and deploy tracking via Google Tag Manager
 * Set up and optimise conversion tracking (server-side & pixel-based, e.g. Meta CAPI, Google Ads)
 * Configure and maintain consent management including geolocation rules and tag blocking
 * Ensure data quality through regular QA, validation, and troubleshooting
 * Document implementations and help stakeholders understand and use MarTech tools effectively


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