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# Digital Analyst

- **Company:** B-new
- **Location:** Antwerpen, Belgium
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, HTML, JavaScript (Programming Language), A/B Testing, Data Analysis, Cascading Style Sheets (CSS), Cloud Computing, Data Presentation, Data Visualization, Digital Data, Raw Data, Matomo, Snowplow, Tableau (Software), Tag Management, Visual Analytics, Web Analytics, Google Tag Manager, Google Data Studio, Adobe Target, Piwik, Firebase, Adobe, Optimizely
- **Published:** October 20, 2026
- **Apply:** https://b-new.be/careers/digital-analyst/

## About the Role

Master degree in marketing, business, computer or data science, or related field. Or equivalent through experience. The more experience you have the better, but no stress, we always factor in your learning ability.

Business experience

 * Hands-on analytical and measurement experience of digital channels such as Web, App, SEO, E-mail, Affiliates, Paid Ads, Social Media.
 * Project management skills and ability to prioritize and manage effectively.
 * Experience in internal/client-facing digital data analysis roles.

Technical Experience

 * Experience in marketing analytics tools from either Google Marketing Platform or Adobe Advertising Cloud eg.Google Analytics or Adobe Analytics
 * Experience in dashboarding, and building end-to-end real-time reports with tools such as Google Data Studio, Supermetrics or Tableau.
 * Experience in creating custom alerts for digital engagement and sales channels to proactively find issues
 * Experience in tag management solutions such as Google Tag Manager or Adobe Launch
 * Basic experience with JavaScript, CSS, HTML

*Preferable
*

 + Experience with other digital analytics tools such as Firebase, Matomo analytics, Microsoft Clarity, Piwik Pro Analytics, Smartlook, or Snowplow.
 + Experience in A/B testing / usability / UX with tools such as Adobe Target, Google Optimize, Kameleoon, Optimizely, or Visual Website Optimizer.
 + Experience with visual analytics tools such as Clicktale, Decibel, Hotjar, or Smartlook

Functional experience

 * Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations for stakeholders with varying levels of analytic expertise
 * Data-driven storytelling skills - you create and deliver compelling presentations with outstanding visuals
 * A firm understanding of:
 + Ecommerce businesses and technical performance
 + Digital experience management across digital sales and engagement channels
 + Operational KPIs

Your attitude & aptitudes

All team members experience daily the value of continuous thoughtful communication on the why, what and how of each mission. You'll enjoy working at B-New as a Digital Analyst if you can recognize yourself as having these characteristics.

Work approach

 * Having strong verbal and written communications and presentation skills
 * Working well independently in a collaborative team environment
 * Having strong problem-solving skills
 * Being solution-driven and pragmatic
 * Being pro-active and flexible
 * Being client-friendly

Language requirements

 * At least basic fluency in Dutch or French
 * Professional fluency in English

## Description

As a Digital Analyst you feel comfortable taking on the following responsibilities:

 * Identify testing opportunities and design site experiments via Personalization or A/B testing, and researching new data sources.
 * Implement on-site analytics changes. Make scope changes, use processing rules and create new classification rules.
 * Use project management techniques to ensure all changes are delivered on time, to scope and to budget
 * Measure and analyze marketing channel and campaign performance to enhance effectiveness.
 * Leverage on-site data for funnel conversion optimization, identify opportunities for improvement
 * Ensure that analytics data is accurate and there is sufficient monitoring in place to spot issues
 * Build insightful performance dashboards and data visualizations.
 * Advise clients on new market trends, services and opportunities.
 * Continually assess and audit web & app analytics effectiveness.
 * Support work on integrating digital data with other data sources.
 * Support the team on implementing additional analytics toolsets.