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# Paid Social Specialist(Meta Ads Specialist)

- **Company:** Lagos, Inc.
- **Location:** New York, NY, United States
- **Salary:** $21,600.0 - $38,400.0
- **Contract:** Permanent contract
- **Skills:** Google Tag Manager, Facebook Ads Manager
- **Published:** October 20, 2026
- **Apply:** https://www.juju.com/job/23_7376E30FA242DCAC01D1625FCF8B0B56

## About the Role

Hours: Monday - Friday. 9AM - 5PM CST Location: Remote Salary: $1,800-$3,200/month (LATAM/Philippines) | $1,500-$2,550/month (Serbia) We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively. Key Responsibilities

## Description

Campaign Development and Management: Develop and manage advertising campaigns using Facebook Ads Manager. Manage 25+ ad accounts, ensuring optimal structure and performance. Create compelling ad creatives, including copywriting and image selection. Performance Analysis: Analyze performance data to drive campaign improvements. Present detailed campaign performance reports to clients. Provide data-driven recommendations for optimizing campaign performance. Client Collaboration: Collaborate with clients to align campaign goals, audiences, and budgets. Ensure quality assurance for ads, targeting accuracy, and correct landing page links. Boost organic content on client pages. Meta Pixels Implementation: Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. Define and set up custom conversions to track specific user actions that align with business goals.
Custom Audiences and Lists: Develop and manage custom audiences based on pixel data for targeted marketing campaigns. Use pixel data to create and update client lists for personalized advertising strategies. Staying Updated: Stay updated with Meta's advertising practices and updates. Implement new strategies and tools as they become available to enhance tracking and marketing capabilities. Internal Collaboration: Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns. Work closely with the creative team for ad creatives development.