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# Senior User Experience Designer (Hybrid)

- **Company:** American Family Insurance
- **Location:** Madison, WI, United States
- **Experience:** Expert
- **Salary:** $99,000.0 - $167,000.0
- **Contract:** Permanent contract
- **Skills:** Agile Methodology, Human-Computer Interaction, Interaction Design, Mobile Application Software, Salesforce.Com, User-Centered Design, Website Wireframe, Banner Advertisement, Color Theory
- **Published:** October 21, 2026
- **Apply:** https://diversityjobs.com/career/18693156/Senior-User-Experience-Designer-Hybrid-Massachusetts-Boston

## About the Role

*Demonstrated experience planning, designing, and building complex web-sites and mobile experiences.
*Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment etc.) for web and mobile application concepts.
*Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams etc.
*Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions.
*Demonstrated experience selecting and providing recommendations around proper typography for the web.
*Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video, etc).
*Demonstrated experience creating interactive prototypes.
*Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations.
*Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment.
*Demonstrated experience working with cross-functional teams.
*Demonstrated experience creating style guides, usability standards documentation
*Solid knowledge of the latest design, accessibility, and development trends.

Additional Specialized Knowledge and Skills

*5-8+ years in Interaction Design, Information Architecture, prototyping in tools like Sigma, and work with Design Systems ( Example SLDS for Salesforce)

*Designing complex Enterprise or internal tools such as Customer Relationship Management (CRM) or Contact Center

*Experience with Salesforce Platform (Lightning, Record Pages, LWC)

*Working in Agile/ SAFe teams alongside Product Managers and Product Owners

*Insurance or financial services background is a plus

*NN/g UX Certification or Salesforce Certified Platform User (UX) Designer Certification are a plus.

## Description

This position leads team members to analyze various sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences. This role is responsible for collaborating with others to design and communicate an end solution that is on brand, visually impactful and meets both user and business needs.

In this hybrid, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI; Boston, MA.

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information.

You will report to a Senior Manager, Digital and Technology Product., *Acquire necessary information (analytics, qualitative feedback, etc.) from key partners and stakeholders to ensure designs are considerate of business impact and user impact.
*Leads sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives.
*Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally.
*Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes.
*Maintain a thorough understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision.
*Review and presents user experience deliverables such as user flows diagrams, wireframes and user interface specifications.
*Review quality assurance defects and recommends prioritization of resolution to team.