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# Digital Media Analyst

- **Company:** AAA NCNU
- **Location:** Walnut Creek, CA, United States
- **Experience:** Experienced
- **Salary:** $110,387.0 - $137,983.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, BigQuery, Databases, Data Warehousing, Google Analytics, Microsoft Office, Productivity Software, Program Analysis, SQL Databases, Tableau (Software), Web Analytics, Web Performance Optimization, Doubleclick for Publishers (DFP), Gsuite, Looker Analytics
- **Published:** October 21, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=551d2352bfeeac93

## About the Role

* Strong analytical and problem-solving skills with a shift from purely descriptive analytics to predictive and prescriptive insights. Experience developing measurement and reporting methodologies for Paid Search, AEO, SEO, Display, and Paid Social Media campaigns.
 * Excellent written and verbal communication skills and experience presenting analyses to stakeholders at multiple levels.
 * Understand & use online ad serving platforms, such as Google Campaign Manager, DoubleClick, Flashtalking or Sizmek, and online ad networks such as Microsoft, Meta, TikTok, Reddit, Google, Yelp, Pinterest, etc. Possess a solid understanding of ecommerce metrics (conversion rate, AOV, funnel performance) and paid digital marketing terms (ROAS, CPA, CPL).
 * Intermediate skills in Tableau, GA4, and/or Looker required. Experience with BigQuery/SQL preferred. Experience with Google Suite, Microsoft Office Suite and Apple Productivity Apps (Pages, Keynote & Numbers). Technical knowledge of databases, data warehousing, and data tools are desirable.
 * Intellectually curious, highly collaborative, with a strong bias toward action and continuous learning. Detail-oriented, focused on driving results and analyzing data to gain insights and opportunities for growth. Ability to work both independently and in a team environment., * Bachelor's degree preferably in Analytics, Marketing, Mathematics, Statistics or other relevant field, or the equivalent experience.
 * Minimum of 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical role(s), including 2 years in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.

## Description

The Digital Media Analyst is responsible for tracking and interpreting program analysis across our digital channels. This includes, but is not limited to paid search (SEM), email marketing, SMS, mobile, paid social, AEO, SEO, app, programmatic, website, and CTV. As the Digital Media Analyst, you will advance the use of digital analytics within the organization and work hand-in-hand with the digital marketing, product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across all lines of business., Digital Marketing Reporting & Analysis

 * Own standardized reporting on website performance, customer journeys, and paid media campaigns, including traffic patterns, sessions, entry points, navigation paths, conversion, drop-off points, and friction.
 * Build and maintain dashboards in Tableau or Looker that give stakeholders ongoing visibility into KPIs.
 * Lead & perform deep dive analyses to explain the why behind customer behavior and digital results.
 * Partner closely with the digital marketing team and provide reporting and analysis to shape campaign strategy, budget decisions, and channel performance.
 * Collaborate cross-functionally with UX, development, ecommerce, product, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention across all lines of business.
 * Present findings in ways that are clear to both technical and non-technical audiences, including Senior Leadership.
 * Bring structure to ambiguous questions and situations to correctly assess and implement the data, measurements, and methods necessary.
 * Provide subject matter expertise on digital analytics, user experience and behavior, data analysis and reporting.

Insights & Solutions

 * Identify friction points and drop-off patterns in the customer journey and turn those findings into clear, actionable recommendations for UX, ecommerce, and Marketing partners
 * Provide recommendations and solutions for campaign efficiency and effectiveness.
 * Provide meaningful insights that enable tangible improvements and inform strategic decisions.