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# Paid Social Specialist

- **Company:** Grey Matter. Intelligent Recruitment
- **Location:** London, UK
- **Salary:** £35,000.0 - £41,000.0
- **Contract:** Permanent contract
- **Skills:** Software as a Service, Performance Monitor
- **Published:** October 22, 2026
- **Apply:** https://www.greymatterrecruitment.co.uk/jobs/paid-social-specialist-global-independent-marketing-agency/

## About the Role

* Hands-on Paid Social experience, including campaign builds, launches and optimisation
 * Strong familiarity with Meta Ads Manager
 * Experience with TikTok, Pinterest, Snapchat, Reddit and/or LinkedIn is advantageous
 * Comfortable using GA4 and platform analytics to inform optimisation decisions
 * Strong Excel/Google Sheets, reporting and presentation skills
 * Clear communicator with strong organisational skills and a data-driven mindset

## Description

Opportunity for a Paid Social Specialist to join a leading independent performance marketing agency, supporting a major B2B & B2C CPG brand., * Build, launch and optimise Paid Social campaigns, primarily across Meta, with exposure to TikTok, Pinterest, Snapchat and Reddit

 * Manage day-to-day campaign execution, pacing, budgets and performance monitoring
 * Support creative testing, audience development and campaign optimisation
 * Use platform analytics, GA4 and creative insights to identify opportunities for improvement
 * Maintain campaign tracking, pixel/CAPI health and measurement accuracy
 * Collaborate with Creative, Analytics, Product and senior Channel Leads to improve performance
 * Document campaign learnings and contribute to testing, automation and continuous improvement