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# Director, Marketing Innovation

- **Company:** Novartis Institutes For Biomedical Research
- **Location:** East Hanover, NJ, United States
- **Experience:** Experienced
- **Salary:** $185,500.0 - $344,500.0
- **Contract:** Permanent contract
- **Skills:** Adobe InDesign, YAML, Generative AI, Agentic-AI, Information Technology
- **Published:** October 22, 2026
- **Apply:** https://startup.jobs/director-marketing-innovation-u175-fcrs-us175-novartis-ins-10540815

## About the Role

* Bachelor's degree in business, marketing, computer science, engineering, design, a related discipline, or equivalent relevant experience; advanced degree preferred., * 8+ years of progressive experience in product innovation, digital marketing, experimentation, or venture and incubation work.
 * 3+ years personally leading early-stage concepts, pilots, or test-and-learn programs through scale, pivot, or stop decisions.
 * Experience working in pharmaceutical, healthcare, or another highly regulated environment with relevant governance and risk requirements.
 * Strong technical and artificial intelligence expertise, with experience shaping prototypes and evaluating feasibility, scalability, cost, and maintenance.
 * Demonstrated ability to design experiments, establish baselines, measure outcomes, and make clear, evidence-based recommendations.
 * Proven success leading cross-functional teams through influence across marketing, medical, legal, technology, data, and agency partners.
 * Strong understanding of pharmaceutical marketing, customer and patient journeys, content and channel operations, and agency ways of working.

Desirable Requirements:

 * Background in customer experience, behavioral or marketing science, with familiarity in prototyping and training in design thinking, lean start-up, or similar methods.
 * Prior people leadership experience and fluency in generative artificial intelligence, agentic solutions, and YAML.

## Description

* Own a portfolio of innovation concepts, moving each from problem framing through evidence-based scale, pivot, retest, or stop decisions.

 * Frame clear hypotheses, learning agendas, test designs, and success measures to generate meaningful evidence from real users.
 * Lead cross-functional teams across Brand, Medical, Legal, Data, technology, Transformation, Product, and agency partners through influence.
 * Build and test focused prototypes while establishing appropriate risk guardrails before live experimentation.
 * Apply strong artificial intelligence and technical judgment to generative artificial intelligence, personalization, automation, and emerging customer experiences.
 * Evaluate technical feasibility, scalability, costs, and maintenance considerations in partnership with technology and engineering teams.
 * Translate customer, market, performance, and technology signals into well-framed innovation opportunities and testable concepts.
 * Develop evidence-based recommendations and communicate findings clearly to senior stakeholders and decision-making forums.
 * Transition validated concepts to Transformation and Product with business cases, risk guardrails, technical plans, and user evidence.
 * Strengthen experimentation capabilities by sharing learnings, improving methods and standards, and coaching cross-functional team members.