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# ViiV Healthcare (GSK) Senior Manager, US Enterprise Communications

- **Company:** Glaxosmithkline PLC
- **Location:** Durham, NC, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Computer Literacy, Data Analytics
- **Published:** October 23, 2026
- **Apply:** https://gsk.wd5.myworkdayjobs.com/GSKCareers/job/Durham-Blackwell-Street/ViiV-Healthcare--GSK--Senior-Manager--US-Enterprise-Communications_450026

## About the Role

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

 * Bachelor's degree & 5+ years in a pharma product communications role'
 * Experience developing, implementing and measuring communications strategies and tactics supporting commercial objectives
 * Experience with media relations and issues management

Preferred Qualification
If you have the following characteristics, it would be a plus:

 * Post graduate degree in communications
 * Strong business acumen and understanding of the commercial environment
 * Practical understanding of the regulatory environment and how it affects communications for Rx medicines
 * A strong understanding of issues management

#LI-ViiV, Content Development, Corporate Copywriting, Crisis Communication Management, Data Analytics, Digital Fluency, Market Shaping, Public Relations (PR), Reputation Management, Risk Management, Storytelling

## Description

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

 * Develop and execute integrated US enterprise communications strategies, campaigns and activations aligned with commercial priorities, business objectives, and product lifecycles.
 * Partner across a matrixed organization-including global, commercial, internal communications, digital, medical, legal and regulatory teams-to drive business objectives and maintain consistent messaging.
 * Lead the development, management and execution of product and corporate campaigns across earned, owned, paid and social channels, including influencer initiatives where appropriate.
 * Own paid media communications strategies, aligning plans and messaging with brand strategy and ensuring effective promotional-review pull-through.
 * Manage external expert and healthcare professional engagement, including recruiting, developing, training and maintaining a strong speaker bench and speakers bureau in partnership with relevant teams.
 * Lead communications strategy and execution for congresses, scientific data milestones and external events, translating complex information into compelling narratives for key audiences.
 * Plan and deliver communications for corporate events, sponsorships and community engagements, ensuring alignment with enterprise positioning and consistent message pull-through.
 * Provide communications counsel and execution support for cross-functional teams and enterprise projects, including leadership town halls, field resources and employee engagement initiatives.
 * Anticipate and prepare for emerging issues, coordinating rapid, appropriate and compliant responses with internal stakeholders.
 * Oversee agency partners and budgets to deliver high-quality communications plans and materials efficiently and effectively.
 * Establish measurable objectives, assess communications effectiveness and apply insights to optimize future programs.
 * Ensure all communications comply with applicable regulations, policies, codes of conduct, ethics and values.