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# Senior Consumer Insights Analyst

- **Company:** General Motors
- **Location:** Warren, MI, United States
- **Experience:** Expert
- **Contract:** Internship / Graduate position
- **Skills:** Microsoft Word, Microsoft Excel, Artificial Intelligence, Business Analytics Applications, Data Analysis, Application Integration Architecture, Catalyst (Software), Cluster Analysis, Factor Analysis, Microsoft PowerPoint, Synthesizing Data
- **Published:** October 23, 2026
- **Apply:** https://generalmotors.wd5.myworkdayjobs.com/Careers_GM/job/Warren-Michigan-United-States-of-America/Senior-Consumer-Insights-Analyst_JR-202622685-1

## About the Role

* Education: Bachelor's Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.
 * Years of Experience: 5+ years' experience in consumer research, insights, planning, and/or marketing (any internship or co-op experience will not be considered)
 * Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
 * Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions.
 * Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
 * Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
 * Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
 * Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.
 * Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.

What Will Give You a Competitive Edge (Preferred Qualifications)

 * Education: Master's degree or marketing research-related certifications
 * Statistical Knowledge: Familiarity with statistical methods (e.g., conjoint analysis, factor analysis, cluster analysis, latent class analysis).
 * Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies.
 * AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
 * Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
 * Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

## Description

This role is categorized as hybrid. This means the selected candidate is expected to report to Warren, MI at least 3 times a week., Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Senior Consumer Insights Analyst at General Motors, you'll play a pivotal role in uncovering what customers truly want-translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What You'll Do:

 * Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
 * Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
 * Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
 * Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
 * Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
 * Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
 * Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
 * Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights., This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.