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# Principal Software Engineer, Ads Platform

- **Company:** Snap Inc.
- **Location:** San Francisco, CA, United States
- **Experience:** Experienced
- **Salary:** $276,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Computer Programming, Software Debugging, Distributed Systems, Software Engineering, Backend, Information Technology
- **Published:** October 26, 2026
- **Apply:** https://www.sanfranciscogigs.com/job.asp?id=3467519094&tx=UT5248TYV&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

* Excellent programming and software design skills, including debugging, performance analysis, and test design
 * Proven track record of operating highly-available systems at scale
 * Ability to proactively learn new concepts and technology and apply them at work
 * Skilled at solving ambiguous problems
 * Strong collaboration and mentorship skills
 * Ads domain expertise and a strong interest in Ads
 * Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of engineering trends and modern development practices, * Bachelors in technical field such as computer science, mathematics, statistics or equivalent years of experience
 * 10+ years of post-Bachelor's software development experience; or a Master's degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
 * 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
 * Experience in technical leadership/ownership and setting technical direction for engineering projects
 * Experience architecting, designing, and developing distributed systems

Preferred Qualifications

 * Experience in technical leadership/ownership and setting technical direction for engineering projects
 * Proven track record of delivering large scale projects in attribution and measurement
 * Experience operating highly-available systems at significant scale
 * Experience with backend services or distributed systems
 * Ads domain experience

## Description

* Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks and conversion and value for advertisers.
 * Work end-to-end across innovating new ads product, format ideas, or infrastructure ideas experimentation, analysis and optimization
 * Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to build innovative products or services
 * Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
 * Provide technical direction that influences the entire company
 * Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap's performance advertising suite
 * Technical influence that spans the entire company
 * Utilize AI tools and high velocity engineering workflows to design and ship scalable services while upholding rigorous standards for code correctness, security, and production ready quality code