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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # VP, Marketing Technology - **Company:** Unitedhealth Group Inc - **Location:** Eden Prairie, MN, United States (Remote available) - **Experience:** Expert - **Salary:** $200,400.0 - $343,500.0 - **Contract:** Permanent contract - **Skills:** Adobe Marketing Cloud, Application Programming Interfaces (APIs), Artificial Intelligence, Customer Data Management, Data as a Services, DevOps, Automation of Marketing, Systems Development Life Cycle, Cloud Services, Alwayson, System Availability, Large Language Models, Software Security, Media Technology, Agentic-AI, Usage Tracking, Information Technology, Data Lineage, Data Analytics, Machine Learning Operations, Virtual Agents, User Identification, Microservices - **Published:** October 26, 2026 - **Apply:** https://www.businessworkforce.com/job.asp?id=3472085410&tx=JT989THZ&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54 ## About the Role * 15+ years of technology/engineering experience, with 5+ years in senior engineering or technology leadership roles supporting marketing, media, or digital consumer platforms * Demonstrated success leading leaders of large, multi-disciplinary, globally distributed teams * Accountability for multi-million-dollar technology budgets and vendor portfolios * Experience leading strategic delivery partners and system integrators to deliver enterprise programs * Deep expertise in cloud platforms, APIs, microservices, DevOps, application security, and modern AI-SDLC practices * Hands-on leadership embedding AI into engineering delivery through AI-first/AIDLC practices, including AI-assisted development, testing, and monitoring * Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into business workflows * Exceptional communication, influence, and executive stakeholder management skills * Bachelor's or Master's degree in Computer Science, Marketing, Engineering, or a related field, * Proven track record building and scaling enterprise marketing technology and/or media technology platforms (CDP, marketing automation, campaign management, ad tech, or content management) * Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into marketing and media production platforms and workflows * Experience with data-driven personalization, audience segmentation, identity resolution, and real-time decisioning at scale * Working knowledge of media planning, programmatic and paid media activation, and marketing measurement/attribution methodologies * Experience leading large-scale migrations between enterprise marketing clouds or orchestration platforms * Product-oriented engineering leader with solid focus on platform reuse, marketer experience, and AI-enabled marketing productivity * Experience leading digital marketing or media technology transformation initiatives, including cloud migration, platform consolidation, and marketing automation modernization * Experience leading enterprise AI-first transformation, including AIDLC adoption, AI agent tooling, and measurable developer/marketer productivity gains * Proven experience deploying marketing/media technology at scale within healthcare, insurance, or other highly regulated consumer industries *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy. ## Description AI-First Marketing & Media Technology Strategy * Define and execute an enterprise marketing technology and media technology strategy aligned to business growth and consumer engagement objectives * Embed AI and data-driven decisioning across core value streams: customer acquisition, personalization, campaign orchestration, and media activation * Advance a first-party, enterprise-grade marketing and media platform strategy * Drive scaled adoption of AI-first engineering practices, including AIDLC (AI Development Life Cycle), reusable AI capabilities, responsible AI controls, and enterprise tooling * Advance the marketing technology talent strategy through role-based enablement and capability building across the organization MarTech Platform & Engineering Leadership * Build and scale the enterprise martech stack, including marketing data platform (MDP), marketing automation, campaign management, and content management systems * Lead the configuration, integration, and optimization of Adobe Experience Cloud solutions to deliver personalized, data-driven customer experiences across channels. * Own the media technology ecosystem, including ad serving, programmatic and paid media activation, marketing mix modeling, and attribution/measurement platforms * Enable real-time personalization, audience segmentation, next-best-action and offer decisioning, and journey orchestration at scale * Support required member and consumer communications across regulated channels, including email, SMS, direct mail, and digital notifications * Modernize cloud data platforms supporting marketing and media use cases, with solid data lineage, quality, and observability practices, including AI agents for automated monitoring * Standardize DevOps, MLOps, AI pipelines, and engineering delivery practices across marketing and media technology teams * Drive reusable marketing and media data services and shared capabilities across brands and business segments * Accelerate adoption of GenAI, LLMs, and agent-based systems for content generation, creative personalization, next-best-action, and campaign optimization where appropriate Business Alignment & Value Delivery * Partner with Brand, Marketing, Product, Media Agencies, and Finance to prioritize high-value marketing and media technology investments * Align technology investments to measurable ROI outcomes across acquisition, engagement, retention, and media efficiency * Translate business needs (brand growth, member acquisition, consumer engagement) into deployable marketing and media technology solutions * Scale pilots and proofs of concept into enterprise-grade, always-on platforms Engineering Execution & Operational Excellence * Lead delivery of highly available, scalable marketing and media technology systems supporting always-on demand and peak enrollment periods * Ensure 24x7 production support, incident management, and observability across marketing and media technology platforms * Establish best practices for platform reliability, data quality, and campaign QA/testing * Manage technology lifecycle and security posture across the marketing and media technology portfolio * Optimize performance and cost efficiency across martech and adtech infrastructure and vendor/licensing spend * Embed marketing and media technology delivery into AIDLC practices Business Impact * Lead marketing and media technology engineering across the enterprise portfolio, enabling: * Personalized member and consumer engagement journeys * Unified customer data and identity resolution across channels * Media planning, activation, and measurement optimization * Content supply chain and creative automation * Deliver measurable outcomes including: * Growth in qualified leads, conversion, and consumer retention * Improved media efficiency and reduced cost-per-acquisition * Faster campaign time-to-market through platform and automation reuse * Improved brand consistency and consumer experience across channels Data Privacy, Risk & Compliance * Ensure marketing and media technology solutions comply with data privacy, consent management, and healthcare marketing regulations (e.g., HIPAA, CMS Medicare marketing guidelines) * Establish responsible data use practices including consumer consent, transparency, and auditability * Partner with security, legal, and risk teams to govern first- and third-party data usage and manage vendor/platform lifecycle riskYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.