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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Vice President, Digital Commerce, Makeup Category - **Company:** Estee Lauder Inc - **Location:** New York, NY, United States - **Contract:** Permanent contract - **Skills:** A/B Testing, Catalyst (Software), Digital Assets, Digital Storytelling, Digital Technology, Design of User Interfaces, Shopify, Web Analytics, Web Platforms, Delivery Pipeline, Data Analytics - **Published:** October 26, 2026 - **Apply:** https://www.manhattanjobs.com/job.asp?id=3467578236&tx=CT323TYI&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54 ## About the Role * Bachelor's Degree in Business Administration, Marketing, Digital Commerce, or related discipline required; MBA or Master's degree preferred. * 12-15+ years of progressive commercial leadership in Digital Commerce, E-Commerce, Direct-to-Consumer (DTC), and omnichannel retail. * Proven track record of managing high-growth Brand.com P&Ls ($100M+ preferred) within premium consumer goods, multi-brand portfolios, beauty, luxury, or retail sectors. Technical & Functional Expertise * Deep expertise in digital merchandising, commercial GTM strategy, web analytics, A/B testing methodologies, and promotional planning. * Strong proficiency with enterprise commerce platforms (e.g., Salesforce Commerce Cloud, Shopify Plus), PIM/DAM systems, and CRM enterprise platforms. * Solid understanding of technical SEO/AEO, digital marketing channels (Paid Media, Social, Search), and conversion rate optimization (CRO) frameworks. Strategic & Leadership Capabilities * Demonstrated ability to navigate complex global/matrixed organizations and influence cross-functional executive stakeholders. * Exceptional business acumen with data-first problem-solving skills to translate analytics into actionable commercial strategies. * Proven leadership skills with a track record of building, mentoring, and inspiring high-performing digital commerce teams. ## Description The Vice President, Digital Commerce serves as the strategic leader owning the overall end-to-end digital performance across the assigned brand cluster, including 3PP, retailer.com and brand.com. This senior executive role is responsible for converting brand ambition into sustainable digital strategy. Positioned at the intersection of commercial execution, digital merchandising, digital technology, and CRM lifecycle integration, the VP Digital Commerce leads cross-functional teams and partners directly with Catalyst Markets, Global Brand teams, Creative, Media, and Enterprise Business Services (EBS). The ideal candidate will combine strong digital brand building and data-driven analytical acumen with creative go-to-market storytelling to deliver world-class direct-to-consumer (DTC) experiences and omni-platform activation., Brand.com Growth Strategy & Commercial Performance * Owns the overarching Brand.com growth strategy, multi-year roadmap, financial planning inputs, and total commercial P&L performance for the brand cluster. * Drives primary digital metrics including top-line revenue growth, conversion rate optimization (CRO), Average Order Value (AOV), gross margins, and active consumer engagement. * Systematically identifies high-potential growth opportunities across product assortment, strategic pricing, promotional architecture, and emerging digital levers to maximize brand productivity and profitability. Digital Merchandising, Content & Go-To-Market (GTM) Strategy * Defines and leads comprehensive digital merchandising strategies, online content priorities, and regional/global digital GTM planning. * Aligns online execution seamlessly with global brand vision, product launch calendars, and tier-1 commercial moments (e.g., New Product Launches [NPL], High-Traffic Seasonal Moments [HTSM], and Key Promotional Events). * Ensures compelling digital storytelling, category navigation optimization, and commercial alignment across all digital consumer touchpoints. End-to-End Digital Experience & Activation * Maintains total ownership of end-to-end Brand.com campaign activations and site user experiences (UX/UI). * Guarantees best-in-class execution across site campaigns, visual merchandising, editorial content, online-exclusive programs, and premium consumer purchase journeys. * Fosters friction-free, personalized site navigation that reflects brand prestige while aggressively reducing funnel drop-offs. Market Partnership & Execution Excellence * Partners dynamically with Catalyst Markets and Global Brand organizations to localize and execute commercial strategies across Brand.com, retailer.com, and priority digital platforms. * Ensures consistent, high-quality brand execution globally while remaining agile in adapting strategies to local market nuances, consumer preferences, and regional commercial opportunities. CRM & Lifecycle Integration * Embeds robust CRM and customer lifecycle retention programs directly into core brand cluster commercial plans. * Partners collaboratively with the CRM/Loyalty Center of Excellence (COE), Media teams, and EBS to engineer personalized consumer journeys that elevate retention, repeat purchases, and Customer Lifetime Value (LTV). * Aligns customer retention tactics directly with major product launches, key promotional beats, and acquisition media streams. Asset Deployment, SEO & Conversion Optimization * Owns comprehensive digital asset strategy and deployment workflows, encompassing creative briefing, localized content adaptation, and seamless syndication via PIM/DAM enterprise platforms. * Drives rigorous Search Engine Optimization (SEO), product copy enrichment, and metadata strategies to elevate organic discoverability and search rank. * Ensures all digital assets, CRM content, and dynamic personalization modules are optimized for speed, performance, scalability, and omnichannel conversion. Performance Analytics & Continuous Optimization * Monitors, evaluates, and continuously optimizes commercial outcomes through structured performance analytics, executive dashboards, weekly site audits, and rigorous A/B testing. * Leads recurring business review cadences to diagnose performance trends, identifying actionable optimizations for site UI/UX, funnel conversion, and product assortment productivity. Cross-Functional Leadership & Executive Alignment * Serves as the central integrator driving alignment across Global Brands, Regional Markets, Creative Studios, Media Agencies, and Cross-Functional Digital Commerce teams. * Fosters a high-performance culture of accountability, agility, and innovation, ensuring cross-functional clarity and flawless delivery of overarching business objectives.