> Markdown version of [/jobs/ext/3944999-senior-digital-analyst](https://www.wearedevelopers.com/jobs/ext/3944999-senior-digital-analyst). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Digital Analyst - **Company:** Allwyn UK - **Location:** Watford, UK - **Experience:** Expert - **Salary:** £45,962.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Big Data, Digital Data, Google Analytics, Python (Programming Language), Performance Tuning, Data Driven Tests, SQL Databases, Tag Management, Atlassian Tools, Tealium, Tools for Reporting - **Published:** October 27, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5943326042 ## About the Role * Experience delivering insight, analysis and identifying opportunities on digital products * Direct experience of developing both ad-hoc and automated reporting structures, with demonstrable success of using this to inform business decisions (i.e. actionable insights & recommendations that help lead to increased traffic and transactions) * Background in digital with hands-on attitude and ability to deliver * Strong understanding of digital data structures, reporting and analytical techniques , * Knowledge of digital products across both web & app (best practice design and technical understanding an advantage) * Awareness of the digital marketing mix and the different characteristics of online channels * Experience of contributing to CRO initiatives * Able to recognise trends and apply user behavioural insights to create hypotheses and produce data driven analysis with high business impact * Demonstrated expertise in SQL, with a strong focus on advanced query techniques, optimisation, and performance tuning, including proficiency in writing complex joins, subqueries, window functions, and handling large datasets efficiently * An understanding of R or Python is also desirable * Awareness of tag management process and tracking using tools such as Tealium or GTM would be an advantage * Day-to-day experience of using Piano Analytics, Google Analytics, Quantum metrics * Ability to use planning and prioritisation tools such as Jira and Confluence ## Description Working within the Digital Experience Squad, this role will provide analysis and self serve reporting tools to optimise our Core journeys and identify opportunities for commercial benefit and improved customer experience. The role interacts with several senior stakeholders in digital, product, marketing, acquisition and data. You will help to provide greater insight and analysis into the performance of key journeys whilst exploring ways to optimise and deepen the current reporting infrastructure. What you'll be doing * Deliver analysis of key digital journeys to optimise performance * Take a proactive approach to identifying additional opportunities for growth or efficiency * Build upon existing dashboards and create new self-serve functionality where necessary to promote data democratisation * Provide accurate data, reporting and dashboards to key stakeholders using the tech stack available * Convert complex data findings into valued actionable recommendations using concise language, tables, graphs and/or data visualisations * Support analytics, digital and development teams to ensure we have the best possible data capture, tagging and reporting * Deliver and support the necessary BAU reporting requirements across Digital - not simply delivering data, but also providing insights & suggestions for improvement and optimisation * Feel confident and empowered to lead change to existing systems, processes, reporting and analysis * Be committed to staying up-to-date with industry developments, best practices, consumer experience research and new technologies * Proposing and delivering opportunities for improvement, working with internal and external stakeholders * Mentoring junior team members; ensuring the adopting of best practices and advanced techniques