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# FBS (Mexico) - Marketing Decision Scientist

- **Company:** Farmers Insurance
- **Location:** United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Big Data, Python (Programming Language), Power BI, SQL Databases
- **Published:** October 27, 2026
- **Apply:** https://jobs.farmersinsurance.com/talentcommunity/apply/1375892957/?locale=en_US

## About the Role

Bachelor's degree in a technical field., * Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems.

 * Experience with experimental design and incrementality testing.
 * At least 3 years of experience in Analytics and/or Data Science.
 * Experience working with large and complex datasets.
 * Working knowledge of R or Python, SQL, and Power BI.
 * Fluency in English

## Description

We are seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

Team Function

The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions. The team executes incrementality tests, builds measurement models, and reports on performance.

Role Description

This role will be responsible for:

 * Planning and implementing incrementality tests
 * Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.
 * Communicating results to leadership and stakeholders.

The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of seniority, from entry-level to C-suite. They will be able to clearly communicate actionable insights that will improve marketing efficiency.