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# Senior CRM and Personalization Specialist

- **Company:** 7-Eleven, Inc.
- **Location:** Irving, TX, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Push Technology, Data Analytics
- **Published:** October 27, 2026
- **Apply:** https://www.careerbuilder.com/job-details/senior-crm-and-personalization-specialist-irving-tx--6420e2f6-131f-4e3e-a982-55ce3354ad2e

## About the Role

Customer Relationship Management (CRM), Customer Relationship Management (CRM), Restaurant, Process Improvement, Marketing, Campaigns, Customer Experience, Project/Program Management, LifeTime Value (LTV), Problem Solving Skills, EDUCATION: Bachelors/4 Yr Degree

YEARS OF RELEVANT WORK EXPERIENCE: 5+ years

YEARS OF MANAGEMENT EXPERIENCE: NA

SPECIFIC KNOWLEDGE AND SKILLS:

 * Bachelor''s degree in marketing, Business, Data Analytics, or a related field.
 * 5+ years of experience in CRM, lifecycle marketing, or related fields.
 * Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
 * Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
 * Strong project management skills with the ability to handle multiple initiatives simultaneously.
 * Excellent communication and collaboration skills to work across teams.
 * Experience in retail, e-commerce, or a subscription-based business model.
 * Comfort working with data, drawing insights, and making decisions based on KPIs.
 * Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.

## Description

The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results., * Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.

 * Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
 * Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
 * Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
 * Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.