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# Digital Analyst

- **Company:** Forward Role Recruitment
- **Location:** Leeds, UK
- **Experience:** Starter
- **Salary:** £35,000.0 - £45,000.0
- **Contract:** Permanent contract
- **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Google AdWords, Artificial Intelligence, Data Analysis, BigQuery, Cascading Style Sheets (CSS), Google Analytics, Python (Programming Language), BIG-IP Global Traffic Manager (GTM), Web Analytics, Data Layers, Front End Software Development
- **Published:** October 28, 2026
- **Apply:** https://www.forwardrole.com/jobs/186395digitalanalyst/#apply-now

## About the Role

Our client is a specialist digital analytics consultancy. They're looking for a Digital Analyst to join their growing them during a period of growth. They partner with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG. Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development., * Strong CRO, digital analytics or a similar performance marketing role

 * Hands-on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
 * Confident SQL, with experience querying data warehouses (BigQuery ideally)
 * Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
 * A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
 * Clear, confident communicator, both written and spoken
 * Well organised, and able to keep several client projects moving at once

Bonus points for:

 * Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
 * Knowledge of ad platform data and attribution modelling
 * Python
 * Some familiarity with CMS platforms and front-end basics (HTML, CSS, JavaScript)

## Description

You'll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting. It's a hands-on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.

 * Bring together data from GA4, GTM, Google Ads, Meta and BigQuery, and turn it into clear dashboards and reports
 * Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
 * Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
 * Draw on heatmaps, session recordings and on-site behaviour tools to prioritise what to test next
 * Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
 * Work alongside the team on tagging, event tracking and data layer set-up
 * Help bring AI into day-to-day workflows and client solutions
 * Stay on top of platform updates, measurement changes and CRO best practice