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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Global CRM Manager - Premium, Midscale & Economy (PM&E) Brands - F/H - **Company:** Groupe Accor - **Location:** Issy-les-Moulineaux, France - **Experience:** Expert - **Contract:** Temporary contract - **Skills:** Data Infrastructure, Google Analytics, Automation of Marketing, Adobe Campaign, Tools for Reporting - **Published:** October 28, 2026 - **Apply:** https://espace-emploi.agefiph.fr/jobs/22213023 ## About the Role * Higher education degree in digital marketing * 7+ years of experience in CRM and audience management * Proven experience in complex, multi-brand and multi-regional environments Your technical skills: * Strong hands-on knowledge of at least one CRM platform (Salesforce Marketing Cloud, Adobe Campaign, Braze or equivalent) * Experience in Customer Data Platform activation (Hightouch or equivalent) * Strong appetite for generative AI tools applied to CRM and marketing automation * Analytics tools: Google Analytics, Contentsquare or equivalent * Knowledge of digital activation channels: media, paid, SEO, social media Your soft skills: * Excellent interpersonal skills and ability to influence multiple stakeholders * Strong project management skills * Analytical and results-oriented mindset * Ability to prioritize and arbitrate ## Description Own the end-to-end CRM vision for the PM&E portfolio, from audience strategy and segmentation to customer lifecycle management, loyalty integration and full-funnel campaign coordination. As a key decision-maker and cross-functional leader, you will dare to make an impact on both global strategy and regional execution. Drive the PM&E CRM strategy and 3-year roadmap * Define the vision, priorities and 3-year PM&E CRM roadmap, in alignment with Accor's digital and brand teams * Lead strategic planning cycles, translating business ambitions into actionable CRM and omnichannel initiatives * Manage the PM&E CRM budget and ensure alignment across regions, brands and digital ecosystems Define the audience strategy and segmentation * Build the PM&E audience strategy by priority segment and brand * Drive the Hightouch CDP activation roadmap with the Customer Knowledge & Data teams to enhance profiling, segmentation and personalization * Monitor audience size, reachability and performance by segment Orchestrate the customer lifecycle and loyalty integration * Integrate PM&E brands' needs into the Lifecycle & Loyalty CRM strategy, working with the Global CRM ALL Accor team * Design brand-specific CRM journeys, triggers and engagement mechanics across the customer lifecycle * Ensure CRM is fully embedded in full-funnel campaigns (messaging, targeting, timing) and coordinate the editorial calendar with the Social Media and Brand Website teams Build and run the CRM services catalogue * Design, launch and manage a CRM services catalogue enabling regions to leverage centrally built CRM capabilities * Define the service offering, governance model, SLAs and prioritization framework across regions Lead performance management * Define, monitor and improve KPIs across the CRM & omnichannel perimeter: open, click, reactivity, bounce and conversion rates, and incremental revenue * Deliver regular performance reporting with strategic recommendations Share best practices and bring people together * Share CRM initiatives, audience insights, A/B test results and CRM performance across teams and brands * Guide regional CRM and marketing teams in optimizing their brand strategies through CRM levers * Design frameworks, guidelines and governance, align stakeholders, arbitrate between brands and regions and escalate when needed Manage third-party partners * Follow up projects with agencies and CRM technology partners (Publicis ONE Accor, Hightouch…) and run regular business reviews * Work hand in hand with agencies to implement use cases, processes and ways of working, * Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. * We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects. To your career * We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image. * Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day. Concretely, at Accor: * Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib. And also, * ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide. * Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization. * A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.