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# Senior Consultant - Data Activation (Adobe AJO/AEP)

- **Company:** Hexaware Technologies
- **Location:** United States (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Adobe Experience Manager, Application Programming Interfaces (APIs), Data Analysis, User Authentication, Customer Data Management, Data Validation, JSON, Automation of Marketing, Cloud Services, Standard Sql, System Integration Testing, Adobe Campaign, Adobe Target, Adobe, Marketo, Data Analytics, Restful APIs, Webhooks
- **Published:** October 28, 2026
- **Apply:** https://www.dice.com/job-detail/d4ea88a4-0ff3-4a58-9b76-87a394747372

## About the Role

The ideal candidate brings broad experience with customer engagement or marketing automation platforms, along with required hands-on experience in Adobe Journey Optimizer and working knowledge of Adobe Experience Platform., · 5+ years of experience in marketing technology, customer data, campaign management, personalization, digital activation, or related consulting delivery.

· Strong hands-on experience with at least one enterprise journey orchestration, customer engagement, or marketing automation platform.

· Hands-on Adobe Journey Optimizer experience, including journey configuration, audiences, events, personalization, testing, and deployment.

· Working knowledge of Adobe Experience Platform, including profiles, audiences, schemas, datasets, identity, events, or related activation capabilities.

· Experience designing multi-step customer journeys and translating business requirements into functional and technical implementation requirements.

· Experience with customer data platforms, audience segmentation, consent, event-driven activation, personalization, and identity concepts.

· Familiarity with REST APIs, webhooks, JSON, authentication concepts, and common marketing technology integration patterns.

· Experience supporting solution design, testing, deployment, cutover, and production stabilization.

· Demonstrated ability to lead client-facing workshops and communicate clearly with business, marketing, data, engineering, and executive stakeholders.

· Bachelor's degree in a relevant discipline or equivalent professional experience., · Experience with additional platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Marketo Engage, or comparable technologies.

· Experience with Adobe Real-Time CDP, Customer Journey Analytics, Adobe Target, Adobe Analytics, or other Adobe Experience Cloud products.

· Experience activating email, push, SMS, in-app, web, paid media, or other addressable channels.

· Knowledge of SQL, cloud data platforms, composable marketing technology architectures, or data validation methods.

· Experience with platform migrations, consent and preference management, deliverability, or privacy-sensitive activation.

· Relevant Adobe or other marketing technology certification.

## Description

The Senior Consultant, Data Activation designs and delivers data-driven customer engagement, personalization, and journey orchestration solutions across enterprise marketing technology platforms. The role combines hands-on platform expertise with consulting delivery, working across marketing, data, technology, analytics, and creative teams to turn customer strategies into scalable, multi-channel activation solutions., · Design, configure, test, and launch personalized customer journeys and campaigns across digital channels.

· Translate business use cases into audience, identity, event, consent, personalization, integration, and measurement requirements.

· Build scheduled, event-triggered, behavioral, and audience-based journeys using conditions, branching, sequencing, suppression, and re-entry logic.

· Lead discovery workshops and produce journey designs, functional requirements, solution documentation, data mappings, test plans, and implementation roadmaps.

· Partner with data engineers and architects to validate customer profiles, behavioral events, audience qualification, identity resolution, and activation readiness.

· Configure and support Adobe Journey Optimizer journeys, campaigns, audiences, events, personalization, templates, fragments, and custom actions.

· Integrate activation platforms with customer data platforms and enterprise systems using APIs, webhooks, JSON payloads, and event-driven patterns.

· Plan and support system integration testing, user acceptance testing, cutover, production validation, and post-launch stabilization.

· Manage workstream scope, milestones, risks, dependencies, decisions, and stakeholder communications.

· Mentor junior team members and contribute reusable methods, accelerators, templates, and delivery standards.