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# Analyst, Data and Analysis

- **Company:** Digitas, Inc.
- **Location:** Plano, TX, United States
- **Experience:** Expert
- **Salary:** $73,150.0
- **Contract:** Temporary contract
- **Skills:** Adobe Analytics, Microsoft Excel, Google AdWords, BigQuery, Data Infrastructure, Data Visualization, Google Analytics, Python (Programming Language), Pivot Tables, Power BI, SQL Databases, Tableau (Software), Google Cloud, Google Data Studio, Programming Languages
- **Published:** October 28, 2026
- **Apply:** https://careers-publicisgroupe.icims.com/jobs/179004/job

## About the Role

* 2-4 years of experience in Marketing Analytics, Digital Marketing, or a business-related field

 * Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements

 * Basic knowledge of ad tech, mar tech, and data tools and platforms across multiple channels

 * Experience in using Excel for analysis, including pivot tables and data visualizations

Technical Skills:

 * Hands-on experience in analytics components of one or more marketing or media platforms such as Adobe Analytics, Google Analytics

 * Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Looker Studio or similar

 * Understanding and experience using Google Ads, Google Cloud Platform, and BigQuery

 * Programming languages (such as R, Python, or SQL) applied to modeling, forecasting, or similar

## Description

This Senior Analyst delivers data-driven strategic marketing insights to our clients. Each member of the team is aligned to one or more clients and works closely with other DS team members, our clients, and colleagues across other disciplines such as: Client Management, Search, Media, Strategy, User Experience and Technology.

In this role you will lead data-driven portions of projects across a large account, working with data leadership and fellow analysts.

Core areas of focus for this group include applications in customer segmentations, testing frame works, media and advertising measurement and optimization solutions, personalization, and forecasting.

Job Responsibilities

 * Analyze performance data for one (occasionally multiple) track of client s business

 * Compile regular reporting deliverables, including insight delivery

 * Build ad-hoc analyses as needed to unearth platform, experience, or market-level learnings

 * Craft client-facing presentations communicating insights, including data visualizations

 * Independently identify client needs to guide analysis/propose potential projects

 * Collaborate with fellow internal discipline teams within account to build recommendations and optimizations off data trends

 * Own data portions of client presentations, with expectation to participate and present as needed

 * Effectively communicate complex ideas to client contacts and internal partners

 * Own usage of respective data platform and guide additional learning

 * Guide measurement planning and project data requirements to inform technical implementation