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# Senior Marketing Technology Specialist

- **Company:** Tata Consultancy Services Limited
- **Location:** Alameda, CA, United States
- **Experience:** Expert
- **Salary:** $120,000.0 - $130,000.0
- **Contract:** Permanent contract
- **Skills:** Software Code Optimization, Data Governance, Data Retention, Data Sharing, Data Structures, Data Synchronization, Data Flow Control, Systems Integration, Tableau (Software), Information Technology, Data Management, Tools for Reporting, Marketing Cloud
- **Published:** October 28, 2026
- **Apply:** https://jobs.localjobnetwork.com/apply/add/88726030/1

## About the Role

Must Have Technical/Functional Skills

 - 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience
supporting campaign execution, platform optimization, integrations, and reporting is required.

 - Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data
synchronization and shared data models).

 - Strong functional and technical understanding of Salesforce Marketing Cloud, including data
management, journeys, audience segmentation, and reporting capabilities.

 - Experience designing subscriber/contact data structures, preference centers, and consent/opt-out
management.

 - Ability to review technical estimates and implementation approaches and identify potential risks,
dependencies, and opportunities.

 - Experience supporting campaign reporting and performance measurement, with the ability to
facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as
Tableau is a plus).

 - Strong project coordination and stakeholder management skills with experience working across
Marketing, IT, Compliance, and external vendors.

 - Experience working within regulated environments and supporting compliance, privacy, and
governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).

 - Excellent communication skills, with the ability to translate technical concepts for non-technical
stakeholders and lead operationally when needed., BACHELOR OF COMPUTER SCIENCE

## Description

Technical oversight & guidance

 - Support the design and evolution of marketing technology solutions across Salesforce Marketing
Cloud and Sales Cloud.

 - Provide functional and technical expertise to internal teams and agency partners.
 - Review solution designs, configurations, integrations, and campaign implementations.
 - Support evaluation of agency proposals, estimates, and implementation approaches.
 - Support development and documentation of integration and data-flow standards.
 - Support campaign reporting strategy and consistent performance measurement.
Management & coordination

 - Support coordination across internal teams and external agencies.
 - Partner with agency and vendor teams to coordinate deliverables.
 - Partner with Marketing Operations Specialist and leadership team to resolve complex issues.
 - Coordinate with IT on integrations, security reviews, change management, and releases.
 - Facilitate communication between technical and non-technical stakeholders.
 - Serve as a dependable resource for the Marketing Operations team.
Governance & compliance

 - Support adherence to data governance and compliance requirements including PHI/PII handling,
consent and opt-out management, data minimization, access controls, and audit-ready
documentation.

 - Maintain solution documentation, design standards, and decision records so the platform is
supportable and audit read