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# Adobe Target Developer

- **Company:** Tata Consultancy Services Limited
- **Location:** Malvern, PA, United States
- **Salary:** $125,000.0 - $130,000.0
- **Contract:** Permanent contract
- **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Adobe Marketing Cloud, Browser Compatibility, Cascading Style Sheets (CSS), Code Review, Software Debugging, Programming Tools, Multivariate Testing, Responsive Web Design, TypeScript, Web Performance Optimization, Delivery Pipeline, Large Language Models, Adobe Target, Git, Information Technology, Browser Testing, Front End Software Development, Software Version Control
- **Published:** October 28, 2026
- **Apply:** https://jobs.localjobnetwork.com/apply/add/88726573/1

## About the Role

* Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
 * Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
 * Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
 * Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
 * Ability to troubleshoot technical issues, manage implementation details, and recommend practical, scalable, and maintainable solutions.
 * Strong communication skills with the ability to explain technical concepts to product, business, analytics, design, and development partners.
 * Experience creating documentation and supporting implementation standards for experimentation and personalization delivery., * Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
 * Familiarity with Adobe Experience Cloud or related MarTech ecosystems, with primary emphasis on Adobe Target implementation and delivery.
 * Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
 * Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.
Salary Range: $125,000-$130,000 a year, BACHELOR OF COMPUTER SCIENCE

## Description

* Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations, and other Target-driven experiences.
 * Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices.
 * Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards.
 * Partner with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound test implementations.
 * Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Target implementations.
 * Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
 * Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.