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# Web Operations Specialist

- **Company:** Kelly Services
- **Location:** Bel (Geel), Belgium (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Ahrefs Site Explorer, Google Analytics, Google Webmaster Tools, Tag Management, Web Content Accessibility Guidelines, Web Performance Optimization, Web Standards, WordPress, Search Engines, Hubspot, Device Compatibility
- **Published:** October 29, 2026
- **Apply:** https://dejobs.org/x/x/D5E709CB524744CF9D3D38561F341AB4/job/

## About the Role

* Experience in marketing, communications, and website design.
 * Demonstrated ability to manage competing requests from multiple stakeholders, prioritize effectively, and drive projects to completion independently.
 * Hands-on experience with CMS platforms, particularly HubSpot and WordPress.
 * Proficiency with Google Analytics and Google Search Console; ability to build reports and translate data into clear recommendations.
 * In-depth understanding of SEO best practices, including technical SEO, on-page optimization, and search engine ranking factors.
 * Solid grasp of web standards and best practices, including usability, cross-device compatibility, and accessibility (WCAG); demonstrated success in applying them within a rapidly changing environment with numerous stakeholders.
 * Excellent communication, presentation, and interpersonal skills to interact effectively as either a leader or as a member of a team and work collaboratively with other departments.
 * Must be creative, adaptive, and achievement oriented.

Preferred Skills

 * Project management experience in an agency or multi-brand environment.
 * B2B and B2C digital marketing or eCommerce background.
 * Familiarity with HTML/CSS fundamentals.

Requirements

 * Education: Bachelor's degree preferred in Marketing, Business Administration, Business Information Systems, or a related field. Equivalent professional experience will be considered.
 * Experience: 3-5 years in digital marketing, web operations, or eCommerce.

## Description

Website Management & Operations

 * Oversee the development and maintenance of global websites, ensuring alignment with brand standards, user expectations, and accessibility requirements (WCAG guidelines).
 * Manage and update website content across regions to ensure accuracy, consistency, and alignment with marketing and brand strategies.
 * Collaborate with web developers and designers to scope, implement, and QA updates, new features, and site enhancements.
 * Conduct regular audits to identify and resolve issues affecting performance, usability, SEO, and regulatory compliance - and track remediation through to completion.
 * Develop and enforce web standards through documentation and training for relevant stakeholders.
 * Contribute to the end-to-end website optimization roadmap, including requirements gathering, prioritization, and implementation planning.
 * Lead technical SEO execution: on-page optimization, site architecture, crawlability, and performance - working closely with the development team to implement recommendations.
 * Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools; deliver regular reports with clear, actionable insights.
 * Stay current on evolving search engine algorithms and proactively recommend and implement adjustments to maintain and improve rankings.
 * Partner with cross-functional teams to identify growth opportunities and innovative strategies to improve the digital experience.
 * Support business unit marketing teams with email campaigns, campaign attribution, and tag management.
 * Provide web expertise and execution support for broader marketing initiatives as needed.