> Markdown version of [/jobs/ext/3999883-business-analyst-crm](https://www.wearedevelopers.com/jobs/ext/3999883-business-analyst-crm). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Business Analyst CRM

- **Company:** Experis
- **Location:** Manchester, UK
- **Salary:** £50,000.0 - £55,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, JIRA, Microsoft Azure, Business Process Model and Notation, Business Process Modeling, Cloud Computing, Data Migration, DevOps, Chatbots
- **Published:** October 29, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5937795140

## About the Role

* Proven experience delivering CRM implementation projects.
 * Strong understanding of Sales and Marketing processes.
 * Exceptional stakeholder engagement and workshop facilitation skills.
 * Experience working with senior business stakeholders and translating strategic objectives into deliverable requirements.
 * Business process modelling experience using BPMN.
 * Experience driving continuous improvement initiatives using Lean, Six Sigma or related methodologies.
 * Strong requirements elicitation, analysis and documentation skills.
 * Experience working within Agile delivery environments.
 * Experience implementing or supporting AI chatbot solutions.
 * Experience applying AI to business process improvement, automation or customer engagement activities.
 * CRM integration, data migration and data quality experience.
 * Customer journey mapping and customer experience transformation expertise.
 * Experience using Azure DevOps, Jira or similar delivery tools.

## Description

* Lead business analysis activities across CRM implementation and transformation programmes.
 * Analyse and optimise customer lifecycle processes, including lead management, customer acquisition, onboarding, retention and customer service journeys.
 * Facilitate workshops and requirements gathering sessions with stakeholders at all levels.
 * Produce high-quality business requirements, user stories, process maps and functional specifications.
 * Model current and future-state processes using BPMN and customer journey mapping techniques.
 * Collaborate with delivery teams to support successful solution design, testing and implementation.
 * Drive continuous improvement initiatives using Lean Six Sigma and process optimisation approaches.
 * Identify opportunities to leverage AI technologies, including chatbot solutions, automation and customer engagement tools.
 * Use data and evidence-based decision making to identify business gaps and recommend improvements.
 * Build strong relationships and influence key stakeholders across multiple business functions.

Technologies:

 * AI
 * Azure
 * BPMN
 * CRM
 * DevOps
 * Support
 * JIRA
 * Marketing
 * Cloud, We are a growing organisation undergoing significant customer and digital transformation, and this is an exciting opportunity for an experienced Business Analyst to help shape CRM-led change initiatives. Based in Manchester with hybrid working of one day per week in the office, this is a permanent role with a competitive salary and benefits package. You will work across Sales, Marketing and Customer Service functions, partnering with business leaders, product teams and technical specialists in a collaborative and supportive environment. The role offers the chance to contribute to high-profile CRM and digital transformation initiatives, gain exposure to innovative AI and automation programmes, and help deliver meaningful improvements to customer journeys and business processes.