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# Growth Lead

- **Company:** Reelevant
- **Location:** Paris, France
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Conversion Tracking, Salesforce.Com, Hubspot
- **Published:** October 29, 2026
- **Apply:** https://www.welcometothejungle.com/fr/companies/reelevant/jobs/growth-lead_paris

## About the Role

* 5-8 years in B2B SaaS demand generation / growth, with real ownership of (or major contribution to) a pipeline number.
 * Track record generating pipeline in a low-inbound, sales-led environment. Not someone whose results depended on search volume or big ad budgets.
 * Event-to-pipeline / field marketing experience.
 * ABM / outbound enablement: built target lists, sequences, and sales-marketing alignment.
 * Hands-on HubSpot (workflows, reporting); comfortable with Salesforce as system of record.
 * Bilingual: native-level French + fully fluent professional English.
 * Autonomous and scrappy - thrives with no manager above and limited resources.

Nice-to-have

 * Strong writer - can produce sales-grade content, ideally in both languages.
 * Martech / personalization / CRM-adjacent category experience (sells to marketing buyers - same as Reelevant's ICP).
 * US market exposure or network.
 * Paid-media literacy (enough to judge when to scale or kill, given the LinkedIn experience).
 * Light RevOps fluency (to collaborate well with whoever fixes the stack).

## Description

Own marketing-sourced and marketing-influenced pipeline for France (and increasingly the US), by turning events, outbound, and content into qualified opportunities. You are a hands-on while setting the demand-generation strategy.

Team
You will lead a team including two others marketers (Senior PMM and Marketing Manager) and report directly to the CEO

Reporting & team

 * Reports to: CEO
 * Works closely with: VP Sales + SDR/AEs (daily), Head of Brand.
 * Direct reports: Senior PMM, Marketing Manager

Core responsibilities

 1. Turn events into pipeline

 * Pre-event: build target-account lists and outreach plays (with the SDR) so the right people are met, not just badge-scanned.
 * On-site: define the lead-capture and qualification approach.
 * Post-event: own structured, fast follow-up and nurture sequences - this is where most event ROI is currently lost.
 * Measure event-sourced pipeline and ROI per event; decide what to repeat, drop, or scale.
 * Partner with the Head of Brand (who runs logistics); this role is accountable for the business generated., * Build the engine the SDR/AEs run: ICP/account selection, segmented target lists, sequence structure, messaging angles, and supporting assets.
 * Run a feedback loop with the Head of Sales on what converts.
 * The SDR/AEs send and book, this role designs, equips, and optimises.

 3. Reporting & funnel hygiene

 * Campaign tracking, lead-source attribution, funnel/conversion and event-ROI reporting in HubSpot.
 * Out of scope: fixing the underlying Salesforce HubSpot sync and data model. That's a RevOps skillset, handle via a contractor or dedicated hire. This role consumes and reports on the data and flags what's broken, it doesn't re-architect the stack., * Guardian of the messaging and content point of view across pipe-generating assets (outbound, events, sales content).
 * Work with the CEO and PMM to keep the "content-first / end of campaigns" category narrative present as a backdrop, even when the priority is pipe.
 * Comfortable selling a contrarian category story (not just "better tool"): can articulate why a new approach beats the incumbent way of working.