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# Social Media Specialist

- **Company:** Texas Capital Bank
- **Location:** Dallas, TX, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Asana, Salesforce.Com
- **Published:** October 29, 2026
- **Apply:** https://www.careerbuilder.com/job-details/social-media-specialist-dallas-tx--332fa8aa-05ca-48a1-a1c3-3b16bda632ae

## About the Role

Social Media, Market Development, Social Media, Marketing, Media Campaigns, Strategic Planning, Content Development, Resolve Customer Issues, Market Research, Market Entry Strategy, · 3-5 years' experience in advertising, media, social media or a related field - strong B2C background and experience with highly regulated industries preferred.

· Bachelor's degree in advertising, communications, business, marketing, or related degree.

· Social media experience with a strong understanding of social media channels, best practices, digital advertising techniques and marketing technology platforms.

· Demonstrated ability to collaborate with cross-functional teams.

· Superior communication, problem solving skills and ability to learn and adapt quickly.

· Familiar with marketing project management tools such as Asana and community management tools such as Sprout Social.

· Self-motivated and strong organizational skills.

· Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.

· Comfortable using collaboration and CRM tools such as Asana and Salesforce.

## Description

· Work closely with marketing stakeholders to develop strategy for integrated social media campaigns including for all Texas Capital brands, including Bask Bank.

· Develop original content for the employee advocacy tool to enable frontline members to share branded content with their audiences.

· Lead the strategic compliance and governance workflows for content approvals across paid and social media channels.

· Lead community management and listening activities across all social media channels for all Texas Capital brands.

· Respond to client commentary, answer inquiries and identify and escalate complaints and potential issues.

· Work closely with marketing research team to understand and uncover insights specific to target audiences and relay into social media opportunities.

· Vet affiliate and third-party vendor opportunities to innovate on new go to market strategies and to reach new audiences.

· Remain up to date with the latest advertising and social media trends to drive business initiatives now and look forward to enhance overall effectiveness of media and advertising strategy.

· Develop comprehensive reports on social media activities to facilitate cross-departmental collaboration and informed decision-making.