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# Digital and Social Media Specialist

- **Company:** Parker, Inc.
- **Location:** Palm Springs, CA, United States
- **Experience:** Starter
- **Salary:** $49,920.0 - $54,080.0
- **Contract:** Permanent contract
- **Skills:** Adobe Creative Cloud, Adobe Photoshop Lightroom, Business Analytics Applications, Final Cut Pro, Digital Content, Google Analytics, Location Search Optimization, Conversion Tracking, Data Management
- **Published:** October 29, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=8ff1910186787d06

## About the Role

* One to three years of experience in social media, content creation, or digital marketing, ideally in hospitality, lifestyle, design, or luxury.
 * A portfolio that shows taste, imagination, and an understanding of the brand behind the content.
 * Strong photography and short-form video skills. You can spot the moment, capture it, and edit it.
 * Confidence with Canva, CapCut, Lightroom, Adobe Creative Suite, or comparable tools.
 * Familiarity with Meta Business Suite, Later, Sprout Social, or similar publishing and analytics platforms.
 * Experience building emails and updating website content. Familiarity with Revinate is a plus.
 * A basic understanding of paid search, paid social, SEO, and campaign tracking, with the ability to support agency execution.
 * Comfort compiling reports from social platforms, email tools, and Google Analytics 4.
 * Excellent writing and proofreading skills. Natural wit, sound judgment, and captions that know when to stop.
 * Strong organization and the ability to follow a brief, meet deadlines, and keep colleagues informed.
 * Ease with guests, creative partners, and hotel teams. Good manners travel well here.
 * Availability to work on property, including occasional evenings, weekends, and holidays for events and content coverage.
 * A bachelor's degree in marketing, communications, or a related field is preferred.

## Description

* Create, schedule, and publish approved content for Instagram, TikTok, Facebook, and Pinterest, maintaining our distinctive voice and visual style.
 * Maintain and execute the approved social and digital content calendar. Gather information, coordinate assets, and keep deadlines moving. Even mischief needs a schedule.
 * Photograph and film rooms, gardens, dining, spa, and events. Know when to capture the grand entrance and when the cocktail deserves its own close-up.
 * Edit short-form videos, Stories, and carousels that earn attention and reward curiosity. Bring fresh content ideas to marketing leadership for review.
 * Respond daily to comments, messages, mentions, and tags using brand guidelines and sound judgment. Route guest requests and sensitive matters to the appropriate hotel teams.
 * Build and test emails in Revinate using approved campaign briefs, audiences, and offers. Coordinate approvals, schedule sends, and compile results.
 * Make approved website updates to offers, event listings, imagery, and copy. Check dates, details, and booking links. Beautiful pages should also work beautifully.
 * Prepare and deliver approved copy, imagery, video, and landing-page information to agency partners for paid search and social campaigns. Track deliverables and flag delays or errors.
 * Maintain approved updates to Google Business Profile and other business listings. Assist agency partners with requested website content and SEO updates.
 * Execute assigned marketing activity for restaurants, bars, spa, room offers, seasonal happenings, and Parker Sessions at the Amphitheater.
 * Coordinate logistics for approved influencer and media visits, including itineraries, on-property arrangements, hosting, and follow-up. Track agreed content deliverables and share coverage with the team.
 * Maintain approved email sign-up forms and event capture tools. Assist with contact imports and list housekeeping, following established consent and data-handling procedures.
 * Adapt approved creative for menus, digital screens, event listings, and promotional collateral. Proofread carefully. A misplaced apostrophe has nowhere to hide.
 * Maintain the photography, video, and creative asset library, including file names, credits, and usage permissions.
 * Monitor online reviews, prepare responses using approved guidance, and coordinate guest concerns with guest services and hotel leadership.
 * Compile monthly social, email, website, and campaign reports using agreed metrics. Flag trends, highlight strong content, and suggest practical improvements for review. We appreciate a beautiful post. We also appreciate knowing what it accomplished.