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# Principal Solutions Engineer

- **Company:** Cresta's Unified Ai
- **Location:** United States (Remote available)
- **Experience:** Starter
- **Salary:** $220,000 - $275,000
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Business Analytics Applications, Interactive Voice Response, Software as a Service, Machine Learning, Language Modeling, Natural Language Processing, Salesforce.Com, Speech Recognition, Amazon Connect, Enterprise Software Applications, Real Time Systems, Genesys, Large Language Models, Generative AI, AI Platforms
- **Published:** October 30, 2026
- **Apply:** https://startup.jobs/principal-solutions-engineer-west-cresta-2-10614327

## About the Role

* 7+ years of experience in customer-facing roles, including 1-3 years in pre-sales, solutions engineering, or consulting within the enterprise software or contact center industry.
 * Deep knowledge of contact center solutions, including telephony architecture (SIP, SBCs, ACDs, IVRs) and CCaaS platforms (e.g., Genesys, NICE, Five9, Amazon Connect).
 * Strong understanding of AI/ML technologies, especially large language models (LLMs), small language models (SLMs), and how they are applied in conversational AI and agent augmentation.
 * Experience with real-time systems, CRM tools (e.g., Salesforce), analytics platforms, and SaaS solution architecture.
 * Ability to design and communicate complex solutions clearly to both technical and business audiences.
 * Consultative mindset with a proven track record of leading strategic conversations, influencing stakeholders, and tailoring solutions to business goals.
 * Fast learner and self-starter who thrives in high-growth, high-collaboration environments.
 * Enthusiastic about Cresta's mission and motivated to help customers unlock value from AI.
 * You embody our core Operating Principles

## Description

As a Principal Solutions Engineer, you'll be at the forefront of the AI transformation in customer experience. Partnering with Sales Directors, you'll serve as both a business consultant and technical expert-guiding prospective customers through the discovery, design, and validation of Cresta's AI-powered solutions., * Act as a consultative partner to customers-uncovering business objectives, technical environments, and operational challenges to map them to AI-driven solutions.

 * Act as a consultative advisor to prospective customers, uncovering operational workflows and strategic goals to design solutions leveraging Cresta's real-time AI capabilities, including virtual agents, agent assist, and conversation intelligence.
 * Lead technical discovery sessions to understand customer systems, including contact center infrastructure, telephony and IVR architecture, and CRM/workforce management platforms.
 * Qualify and translate customer requirements into robust, scalable Cresta configurations, ensuring tight alignment with business value and technical feasibility.
 * Design and deliver compelling, tailored product demonstrations that highlight how Cresta's AI-powered virtual agents, real-time coaching, and analytics can deliver measurable business outcomes.
 * Own the technical design and delivery of proof-of-value (POV) engagements, including integrations, real-time coaching workflows, and virtual agent use cases.
 * Run ROI workshops and build business case models that connect Cresta's capabilities to quantifiable customer impact (e.g., cost reduction, efficiency, CSAT).
 * Provide insights based on your experience with AI technologies, contact center transformation, and customer success strategies.
 * Serve as a technical liaison between Sales, Product, and Engineering-providing feedback on platform capabilities, customer needs, and market trends in AI, NLP, and contact center transformation.
 * Stay current on emerging technologies, including LLMs, SLMs, retrieval-augmented generation (RAG), speech recognition, and contact center AI platforms.
 * Deliver persuasive, tailored product demonstrations that showcase how Cresta's AI-built on a proprietary architecture using large and small language models-drives measurable ROI through automation, efficiency, and improved customer outcomes.