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# VP, Integrated & Biddable Media

- **Company:** Digital Matter Inc.
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $180,000.0 - $260,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Automation of Marketing, Integrated Communications Access Packages
- **Published:** October 30, 2026
- **Apply:** https://www.careerbuilder.com/job-details/vp-integrated-biddable-media-new-york-ny--2c6b7039-c516-421c-852c-57623c9117ff

## About the Role

* Leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
 * Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.
 * A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.
 * Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.
 * Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.
 * Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.
 * Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.
 * Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.
 * The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.
 * Preference and commitment to maintain a hybrid model in New York and client travel as business needs require
 * A collaborative leadership style grounded in transparency, ownership, curiosity, and respect for functional expertise.

## Description

Digital Matter is seeking a Vice President of Integrated Biddable Media to lead the strategy, evolution, and delivery of our biddable capability across paid social, paid search, programmatic, retail media, and emerging auction-based channels. This is a senior leadership role for someone who can combine deep media expertise with enterprise-level judgment, commercial ownership, and a strong point of view on how data, technology, creativity, and measurement should work together.

You will partner with senior client leaders and cross-functional teams to turn business priorities into integrated growth strategies. You will also build the operating systems, talent, standards, and partner ecosystem required to deliver high-quality work at speed and scale.

What You'll Do

 * Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
 * Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
 * Serve as a trusted advisor to senior clients. Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.
 * Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
 * Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization-without needing to be the day-to-day campaign operator.
 * Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.
 * Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
 * Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
 * Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.

 * Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.
 * Support the commercial health and growth of the capability, including scoping, staffing, pricing, margin awareness, retention, and new-business development.
 * Lead and develop managers and channel specialists, creating clarity, accountability, and stronger decision-making across the team.
 * Represent Digital Matter in senior client conversations, pitches, and industry discussions with a distinctive, evidence-based point of view.