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# CRM Automation Specialist

- **Company:** TRACK GmbH
- **Location:** Berlin, Germany
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Automation of Tests, Customer Data Management, Electronic Mailing, Automation of Marketing, Systems Integration, Build Management, Dynamic Content, Dynamic Data
- **Published:** October 22, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=51fa9a4a2d7a3377

## About the Role

* 3-5 years of hands-on experience in CRM operations and marketing automation, particularly in email and CRM template development.
 * Experience delivering complex, high-volume campaigns across multiple channels.
 * Hands-on experience with a marketing automation or customer engagement platform; experience with Braze or Plexure is a strong advantage.
 * A good understanding of audience segmentation, customer data structures, offers, loyalty programmes and personalisation.
 * Good HTML and CSS skills, including responsive email development.
 * Familiarity with Liquid and email testing tools such as Litmus or Email on Acid.
 * Experience with creative automation tools and integrating dynamic data into creative assets is an advantage.
 * An analytical, structured and detail-oriented approach, with the ability to work efficiently under pressure and meet campaign deadlines.

## Description

We're looking for a hands-on CRM Automation Specialist to support campaign delivery for an international client. You'll build and maintain automation workflows, deliver campaigns across push, email and in-app channels, develop responsive email templates, and ensure everything is tested before launch.
Your responsibilities

 * Set up and maintain automation workflows across push, email and in-app channels.
 * Build and deploy campaigns, including scheduling and live monitoring.
 * Apply audience segmentation and work with customer data, offer and loyalty logic, and personalisation.
 * Develop responsive email and CRM campaign templates using HTML and CSS.
 * Prepare, render and manage campaign assets within marketing automation platforms.
 * Maintain modular content and create variants for dynamic content optimisation (DCO).
 * Carry out pre-launch quality assurance (QA), check functionality and rendering, and resolve any issues.