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# Head of Product Analytics - Modelling

- **Company:** Experian Information Solutions, Inc.
- **Location:** Nottingham, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, A/B Testing, Artificial Intelligence, Data Analysis, Information Engineering, Google Analytics, Recommender Systems, Mixpanel, Web Analytics, Usage Analysis, Sql Optimization, Data Analytics, Amplitude Analytics, Data Pipelines
- **Published:** October 7, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=23abbcd5f0f9c594

## About the Role

Essential Experience & Skills

 * Proven experience leading and developing high-performing Product Analytics, Digital Analytics or Customer Analytics teams.
 * Strong experience partnering with Product leadership to influence product strategy, prioritisation and roadmap decisions.
 * Strong experience developing predictive models and analytical solutions such as Next Best Action, propensity models, recommendation engines or intelligent decisioning frameworks.
 * Expertise in behavioural analytics, customer journey analysis, experimentation and A/B testing methodologies.
 * Advanced SQL skills and experience working with large-scale customer, digital and behavioural datasets.
 * Strong commercial acumen with the ability to translate customer insights into improved engagement, retention and customer lifetime value.
 * Experience establishing product performance frameworks, KPIs and measurement strategies across digital products and customer journeys.
 * Experience leveraging AI, automation and advanced analytics techniques to drive product innovation and decision-making.

Desirable Experience

 * Experience within a direct-to-consumer digital business, subscription business, marketplace or e-commerce environment.
 * Experience working with digital analytics and experimentation platforms such as GA4, Amplitude, Mixpanel, Adobe Analytics or similar tools.

## Description

We're looking for a commercially minded, customer-focused analytics leader to head up our Product Analytics function. This is a high-impact leadership role partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products. You'll own the Product Analytics strategy, roadmap and delivery, using predictive modelling, experimentation, behavioural insights and AI-driven decisioning to optimise customer journeys, accelerate product innovation, personalisation, and maximise customer engagement, personalisation, retention and lifetime value. You'll lead a high-performing team while ensuring customer and commercial insight is embedded throughout the product lifecycle.

What You'll Be Doing

 * Own the Product Analytics roadmap, aligning analytical priorities to product strategy, customer needs and commercial objectives.
 * Partner with Product Managers, Designers and Engineering teams from concept through to delivery, embedding analytics throughout the product lifecycle.
 * Lead customer journey analytics across web and app experiences, identifying behavioural trends, friction points and opportunities to improve engagement, conversion and retention.
 * Develop predictive models and analytical solutions that power personalised customer experiences, including Next Best Action, recommendations and intelligent decisioning.
 * Influence product strategy and prioritisation through customer insight, behavioural analytics, opportunity sizing and commercial evaluation.
 * Support the launch of new products and features through customer analysis, experimentation, measurement frameworks and post-launch performance evaluation.
 * Champion experimentation, A/B testing and AI-driven approaches to continuously improve customer engagement, product performance and customer value.
 * Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage customer segmentation, behavioural insights and scalable data solutions.