> Markdown version of [/jobs/ext/4082720-content-designer](https://www.wearedevelopers.com/jobs/ext/4082720-content-designer). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Content Designer - **Company:** Department for Education - **Location:** Coventry, UK - **Experience:** Expert - **Salary:** £12,835.0 - £44,305.0 - **Contract:** Permanent contract - **Skills:** Agile Methodology, User-Centered Design - **Published:** October 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=589b4da8710a2efd ## About the Role * Creating content that meets user needs and makes complex language and processes easy to understand, using the right format and structure for users * Using data, feedback, user research and analytics to understand user needs, test assumptions and make evidence-based decisions to improve content * Writing, editing, publishing and continuously improving content online * Working closely with diverse stakeholders to understand their views, maintain content quality and manage expectations * Thinking strategically and contributing to content strategies, patterns, standards and guidance * Applying accessibility and inclusive design principles to content and following relevant standards and guidance * Managing your own work and adapting to changing priorities, * Working with agile methodology, comfortable working in a fast-paced environment, and flexible in approach. Used to using a range of tools and platforms to manage work priorities * Using prototyping techniques, enabling concepts to be swiftly communicated to colleagues and potential users to enable fast progress * Experience using content management systems and publishing tools ## Description Content designers make things easier for people to understand and use. This can involve working on a single piece of content or on the end-to-end journey of a service to help users complete their goal and government deliver a policy intent. In this role your work may involve the creation of, or change to, a transaction, product or single piece of content that stretches across digital and offline channels. Apprenticeship Service The Apprenticeship Service designs and delivers digital services that help employers, apprentices, training providers and end-point assessment organisations manage the apprenticeship journey. Our services support millions of users, making apprenticeships easier to access, manage and complete. We put user needs at the centre of everything we do, using research, data and evidence to continuously improve our services. Working as a Content Designer You will work closely with content designers, interaction designers, user researchers, product managers, developers and policy colleagues to improve end-to-end user journeys. Alongside your delivery team, you'll be part of the wider DfE Content Design and User-Centred Design (UCD) communities. You'll take part in content critiques, contribute to design histories and help improve content standards and ways of working. You'll share knowledge with other content designers across DfE and help ensure content is consistent, accessible and focused on user needs. Role Responsibilities At this role level, you will: * Make sure appropriate content is shown to a user in the right place and in the best format. * Start from discovery and work closely with user researchers, service designers and interaction designers. You will work collaboratively with other user-centred design professionals and business stakeholders to define what will be developed to meet users’ needs. You will produce clear and meaningful content based on user needs, and feed into content strategies. In the Department for Education you will: * Use evidence, data, and user research to devise content strategies and tactics, and work closely with digital and data specialists to improve user outcomes. * Create, iterate, review and update content for new and existing services to meet user needs across a whole end-to-end journey. * Organise and structure content to help users find, understand and complete tasks successfully. * Be responsible and accountable for the accuracy, clarity, efficacy and success of content in your area. * Build positive working relationships across teams and professions to advocate for user needs, and understand and influence stakeholders. * Manage relationships with stakeholders, including subject matter experts, to gain understanding and make sure all content is accurate and clearly understood. * Contribute to content patterns, standards and guidance to support consistency across services. * Establish and maintain the highest standards of accuracy, accessibility, and professionalism even if deadlines are tight and information elusive., We'll assess you against these behaviours during the selection process: * Communicating and Influencing * Delivering at Pace * Working Together, * Your CV should include details of your employment history, and the skills and experience gained in those roles. * Your Statement of Suitability (max 1000 words) should demonstrate how your experience meets the essential criteria listed above. Stage 4: Sift We reserve the right to increase the minimum pass mark for the CSNT and CSVT where there is a high volume of applications or a particularly strong field of candidates. Where this occurs, candidates who do not meet the revised pass mark will not progress further, and their written application will not be assessed. We will use your CV and statement to assess your suitability for the role against the essential criteria listed in the person specification section above. To confirm, the maximum word count for the personal statement/ statement of suitability is 1000. Please adhere to this limit as anything over 1000 words will not be taken into account. In the event of a large number of applications, we will sift on personal statements only. More guidance on personal statements can be found here – completing your application. Stage 5: Interview If successful at sift, candidates will be assessed via interview. The interview process will require candidates to prepare a 10 minute presentation that showcases their work and which will be assessed against the listed essential criteria. Full details of the presentation task will be shared with candidates who are invited to attend an interview. Candidates will also be asked Strength and Behaviour based questions. Strengths are a way for Hiring Managers to understand what motivates you and what you enjoy doing, which helps the panel to understand your areas of strength. Evidence shows that people do better work when a job aligns well with what they enjoy and find motivating. We don’t advertise which strengths we are going to assess you on as we want to be able to assess your first, natural response to the questions. Behaviours are the actions and activities that people do which result in effective performance in a job. We want to get an understanding of the actions and activities that you have done (or would do) that result in effective performance. Important Information If you fail to complete the tests before the deadline, your application will be withdrawn. Guidance will be available when you are invited to take the test. The tests are untimed, administered via Civil Service Jobs, and applicant guidance is available during the test and online on GOV.UK Online Tests guidance. Applicants must complete the test on their own, without help, and Departments reserve the right to retest applicants under supervised conditions at later stages of the selection process. Doing this can provide reassurance to recruiters who are concerned about the authenticity of one or more test results. Please ensure you allow yourself sufficient time to complete both assessments and submit your application before the advertised deadline. Reasonable adjustments & test accessibility: See our reasonable adjustments guide for candidates (online tests), or some example case studies, to act as a guide. You can use these to help you decide whether to ask for help or take the test without help., * UK nationals * nationals of the Republic of Ireland * nationals of Commonwealth countries who have the right to work in the UK * nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) * nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) * individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 * Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service