> Markdown version of [/jobs/ext/4085899-head-of-ecommerce](https://www.wearedevelopers.com/jobs/ext/4085899-head-of-ecommerce). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Head of Ecommerce

- **Company:** Michael Page
- **Location:** Nottingham, UK
- **Experience:** Expert
- **Salary:** £90,000.0 - £120,000.0
- **Contract:** Permanent contract
- **Skills:** Shopify, Klaviyo Email and SMS Marketing
- **Published:** October 28, 2026
- **Apply:** https://www.reed.co.uk/jobs/head-of-ecommerce/57500980

## About the Role

* Senior ecommerce experience within a DTC, FMCG or consumer brand.
 * Experience owning the commercial performance of an ecommerce channel rather than one individual part of it.
 * A track record of helping scale a DTC business or channel through a meaningful growth stage.
 * Experience within DTC food or a subscription-led business would be particularly relevant.
 * Experience of fresh, chilled or frozen products would be a major advantage.
 * Strong digital trading experience across pricing, promotions, bundles, range, margin and campaign planning.
 * A good understanding of customer acquisition, onsite conversion, CRM, loyalty and retention.
 * Experience developing subscription or repeat-purchase propositions.
 * Practical experience using Shopify, Klaviyo or comparable ecommerce and CRM platforms.
 * Experience managing paid-media, creative or development agencies.
 * The commercial confidence to challenge agencies and make clear decisions about spend and performance.
 * Experience working closely with Buying, Product, NPD, Operations or Supply Chain teams.
 * An understanding of how suppliers, stock, fulfilment and operational costs affect ecommerce decisions.
 * The ability to use customer insight to inform product development and NPD.
 * Experience of both a larger, structured organisation and a smaller, faster-moving business would be valuable.
 * The ability to balance strategic decisions with hands-on delivery.
 * Confidence working with an MD and senior leadership team.
 * A positive and straightforward leadership style, with the ability to create momentum and bring people with them.
 * The curiosity to ask good questions and understand the business before jumping to solutions.
 * Candidates from adjacent DTC sectors may also be considered, particularly within nutrition, health and wellness, personal care, pet care and other repeat-purchase FMCG categories., * Commerce Studies
 * Communication Skills (Key)
 * Customer Experience (Customers)
 * Digital Marketing (Business)
 * E-commerce Operations & Management
 * Leadership and Management (Certhe)
 * Marketing (General)
 * Merchandising
 * Team Management
 * Trading Professionals

## Description

* Own the commercial performance and growth plan for the DTC ecommerce channel.
 * Build and deliver the digital trading plan across pricing, promotions, bundles, product launches and seasonal campaigns.
 * Identify opportunities to grow traffic, conversion, average order value, repeat purchase and customer lifetime value.
 * Work closely with the Head of Buying on range, pricing, product availability, new bundles and promotional activity.
 * Use customer and trading insight to influence the NPD pipeline and support successful product launches.
 * Develop a clear acquisition strategy across paid, owned, organic and partnership channels.
 * Review paid-media performance and ensure agencies are focused on the right commercial outcomes.
 * Recommend which ecommerce capabilities should remain with specialist agencies and which could be developed internally.
 * Develop the CRM and customer-retention plan across segmentation, automated journeys, campaign activity and customer communications.
 * Shape the future loyalty proposition and assess platforms such as Yotpo and relevant alternatives.
 * Develop the subscription model, with a focus on customer value, flexibility, retention and profitable growth.
 * Set a joined-up campaign calendar across product, trading, paid media, CRM and content.
 * Shape the content plan across the website, campaigns, customer communications and product launches.
 * Review how Shopify, Klaviyo and the wider ecommerce technology stack can support the growth plan.
 * Assess the potential role of marketplaces and recommend whether, when and how the business should enter them.
 * Build a strong understanding of suppliers, stock, fulfilment and supply chain.
 * Ensure ecommerce plans are commercially and operationally realistic for a food business.
 * Produce clear reporting across revenue, margin, conversion, acquisition cost, retention and lifetime value.
 * Work closely with the MD and senior leadership team, providing clear recommendations and regular updates.
 * Bring positive energy and direction, helping people across the business understand and believe in the ecommerce plan.
 * Remain close enough to execution to turn ideas into action quickly.