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# Conversion Rate Optimization Specialist

- **Company:** Avis Budget Group, Inc.
- **Location:** Morris County, NJ, United States
- **Salary:** $115,000.0 - $125,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Data Analysis, Mobile Application Development, E-Business, Google Analytics, Scrum Methodology, Web Analytics, Adobe Target, Amplitude Analytics, Tools for Reporting, Optimizely
- **Published:** October 19, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=2ac316b6ee55b095

## About the Role

* Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
 * Hands-on experience running A/B tests and analyzing results
 * Strong analytical skills with the ability to interpret data and generate insights
 * Understanding of digital customer journeys and conversion funnels
 * Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
 * Highly detail-oriented with a structured, hypothesis-driven approach
 * Strong collaboration and communication skills

Preferred (Nice to Have)

 * Experience working closely with product management teams in a product-led organization
 * Familiarity with web and mobile development processes
 * Experience in global or multi-market environments
 * Certifications such as PMP, Scrum Master, or similar

## Description

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.

You will work closely with product managers, designers, analysts, and engineers within cross-functional pods-bringing a test-and-learn mindset to everything we do.

What You'll Do:

Experimentation & Testing

 * Design, execute, and analyze A/B and multivariate tests across web and mobile
 * Translate hypotheses into structured experiments with clear success metrics
 * Ensure experiments are implemented accurately and analyzed with rigor

Conversion Optimization

 * Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
 * Analyze user behavior to uncover friction points and drop-offs
 * Partner with product and design teams to develop solutions that improve performance

Data & Insights

 * Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
 * Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
 * Translate results into clear, actionable recommendations

Cross-Functional Collaboration

 * Work closely with:
 + Product Managers to align experiments with roadmap priorities
 + Analytics teams to define metrics and validate results
 + Design & Research to develop and test user-centric solutions
 + Engineering to implement and scale experiments
 * Contribute to a collaborative, insight-driven product development process

Experimentation Best Practices

 * Follow and contribute to experimentation frameworks, standards, and governance
 * Ensure proper test design, statistical validity, and documentation of results
 * Maintain a repository of learnings to inform future optimization efforts

Continuous Improvement

 * Stay up to date with CRO trends, tools, and best practices
 * Proactively bring new ideas and approaches to improve experimentation impact
 * Support building a strong test-and-learn culture across the organization